PBSL Group “trade up” to Mapp Marketing Cloud to deliver exceptional customer marketing experiences

PBSL Group (PBSL) is the UK’s leading independent, specialist supplier of Above Ground and Underground Drainage, PVC and Metal Guttering, Fascia, Soffits & Cladding Systems, and Fixings/Fasteners.

With 14+ years of experience in this sector, their mission is to source top-quality products at competitive prices, whilst offering good old-fashioned levels of customer service – friendly, personal, and efficient.

PBSL wanted to offer this pleasant experience online and offline, to better advise their customers on any aspect of their purchase: from helping with product selection to advice on installation.

PBSL Group has ambitious growth plans and required a Customer Data Platform that not only meets our daily needs, but works for our business in the years to come. We felt that Mapp Marketing Cloud and their strategic team fit the bill, as they help us automate, personalize and scale up our marketing capability using excellent real-time technology to deliver for our customers across our wide portfolio of brands.

Suzana Bulearca

Marketing Director, PBSL Group

PBSL WANTED BETTER INSIGHT TO UNDERSTAND THEIR CUSTOMERS BETTER

PBSL has a diverse portfolio of brands with both Trade and Consumer customers. This wide customer base meant that granular insights and personalization were essential to meet each customer’s unique set of product requirements

To enhance the customer experience, they needed to truly understand the customer and offer the most relevant recommendations from their extensive range of building supplies and drainage products. As such, their Marketing Team was in search for an advanced MarTech platform that would make it easy to gain deep customer knowledge and trigger relevant recommendations at the right time.

USING MAPP CLOUD TO CONNECT THE DOTS & AUTOMATE RECOMMENDATIONS AT SCALE

PBSL chose Mapp to unify their online and offline data siloes while integrating all their real-time interactions across their e-commerce stores. From there, PBSL can get a 360-customer view to understand them better by using this data for smarter audience segmentation and drawing rich insights.

By using Mapp Marketing Cloud, PBSL are already strategically using these valuable insights when planning their automated marketing campaigns and exploring product bundling, cross-sells and real-time upsells in session. These help to give value to the user experience and enable the smoothest journey for customers, where they can get all products for a building job in a single session.

With Mapp Marketing Cloud and our strategic support from our Customer Success Teams, PBSL has the tools and helping hand to help drive these core objectives, whilst demonstrating the value of true omnichannel marketing.

“We’re delighted PBSL Group has chosen Mapp as their Customer Data Platform. What stands out from working with the team at PBSL Group is their laser-focused vision of being 100% customer-centric. And to achieve this, the need to merge disparated data sources from the offline Store right through to Online in a cohesive real-time solution. We look forward to growing this partnership over the coming months.”

 – Josh Beale, Principal Account Director, Global Retail and CPG at Mapp