Enhancing Customer Lifetime Value by delivering personalized, scalable communications that strengthen relationships with digital customers.
Developing cohesive strategies to maximize customer value in a fast-evolving global landscape.
Mavriq is a member of the Moltiply group, the first Italian tech unicorn listed on the Milan Stock Exchange. It manages 19 brands across two continents, including Segugio.it, MutuiOnline.it, and Trovaprezzi.it in Italy. Serving over 180 million users annually, the company employs more than 900 professionals across eight countries. Mavriq has recently accelerated its international expansion through strategic brand acquisitions in France, Spain, Mexico, and the Netherlands.
Amid rapid growth, Mavriq has chosen Mapp Marketing Cloud to enhance their Customer Lifetime Value Management and deliver personalized experiences, crucial for strengthening the relationship with its audience.
The choice to adopt Mapp was also significantly inspired by the favorable experience of the French comparison site LeLynx.fr, a subsidiary of Moltiply, which has effectively utilized Mapp Marketing Cloud for several years.
Mapp Marketing Cloud was selected because of its adaptability, sophisticated features, and the tailored assistance, which aligns seamlessly with the requirements of a global and innovative company such as Mavriq.