Welcome to the Mapp Family: Conbipel

Conbipel, a historic Italian clothing company, is renowned for its high-quality and diverse collections, spanning from casual to formal wear, and catering to a broad and varied clientele. This collaboration represents a significant milestone for both companies, enabling Conbipel to enhance its digital marketing efforts and deliver captivating customer experiences.

CONBIPEL NEEDED TO UNIFY MARKETING DATA

Historically, the challenge of creating a unified customer view hindered Conbipel’s ability to perform targeted segmentations, impacting the relevance of their campaigns. Additionally, the fragmented management of communication channels, such as email and SMS, diminished strategy effectiveness and slowed operations, resulting in significant manual effort.

CUSTOMER DATA PLATFORM: THE PILLAR OF MODERN MARKETING STRATEGIES

Conbipel chose Mapp largely due to its strong reputation among decision-makers and its capability to address all critical points with a single, integrated solution. Furthermore, the availability of dedicated local support added significant value during the decision-making process.

With Mapp, Conbipel will capture behavioral and transactional data from their website and integrate it with data from physical channels to create comprehensive profiles for each user. These unified profiles will enable the company to develop highly specific audience segments and send hyper-personalized messages based on real-time customer interactions across various business touchpoints..

TOGETHER FOR AN UNPRECEDENTED CUSTOMER EXPERIENCE

Through this partnership, Conbipel is preparing for a new era of digital marketing, poised to significantly enhance customer experience and loyalty. At Mapp, we are proud to support Conbipel on this journey of innovation and growth.