Welcome to the Mapp Family: Sebago

Founded in 1946 by three friends in New England, USA, the Sebago® Company quickly became known for their quality footwear. Their popular penny loafer was inspired by vintage moccasins and featured the company’s patented welt construction. It was a HUGE success. And in 1970, Sebago® released their most recognizable model to date, the iconic ‘Dockside’ boat shoe, which is still popular today and worn by celebrities including Pharrell Williams, Steve McQueen, Paul Newman, and Kate Middleton.

In its digital era, Sebago, with a small yet high-performing marketing team, sought an advanced platform to support their growth. After careful market evaluation, they chose Mapp Marketing Cloud for its personalized and insight-driven approach to customer engagement.

Leveraging real-time customer insights from Mapp Intelligence, Sebago will focus on utilizing their customer data to enhance personalization and implement smarter marketing campaigns. This will include deploying dynamic content, such as persona-based targeting and advanced product recommendations, within emails, across marketing, transactional, and triggered email messages, as well as their various websites. Mapp’s Customer Success Team will also be assisting in Sebago’s strategies and tactics to help them maximize their success.

We’re thrilled to help this iconic brand to streamline customer experiences and knowledge sharing across its sister brands, reducing redundancy and boosting efficiency.