Welcome to the Mapp Family: Superga

It’s hard to believe that Superga is well over 100 years old. Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanized rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born.

After closing during the war, the Superga factory reopened with a mission to bring high quality footwear to the people of Italy. The 2750 became established as the people’s shoe of Italy, and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles.

Taking you from the city to the beach, from the office to the bar, or from the high street to the park, the easy, comfortable Superga shoe has no boundaries.

Superga, the celebrated “People’s Shoes of Italy,” is kicking off a new era of growth. With over a century of iconic designs under their belt, they’ve now handpicked Mapp for its personalized approach to creating exceptional customer experiences, stepping into a partnership that’s a natural fit.

Why Mapp? Superga is all about more than just timeless shoes; they’re dedicated to crafting journeys for their customers that feel as good as their trainers. Superga recognize the need for cutting-edge content delivery, seamless information sharing, and aligning efforts across the GLD GROUP’s family of brands. It’s a smart match with Mapp’s vision of empowering brands to optimize their customer data activation. Together, we’re ready to hit the ground running, combining Superga’s rich customer knowledge with Mapp’s powerful Customer Data Platform.

Keep your eyes on the path ahead – exciting strides are being made!