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Customer Spotlight
United Kingdom
Fashion

Welcome to the Mapp Family: Turnbull & Asser

Digital Analytics
CDP
Marketing Automation
Welcome to the Mapp Family: Turnbull & Asser
Table of contents
Why Turnbull & Asser Chose Mapp

Known as the definitive British shirtmaker and Royal Warrant holder, Turnbull & Asser has been serving their loyal customer base from their Jermyn Street flagship since 1885 and has since opened a store in New York and shipped their products across the world.

Made in their English workrooms and crafted by industry artisans, each garment is a signature of our sartorial elegance. These were qualities recognised by HM King Charles III when he bestowed his first Royal Warrant in 1980. Available in ready-to-wear, made-to-measure and bespoke options, their garments are made for individuals that appreciate superior quality and craftsmanship.

Why Turnbull & Asser Chose Mapp

Turnbull & Asser will use Mapp Marketing Cloud to seamlessly connect its online and offline data, in order to optimize their customers’ experience and automate their multi-channel engagement strategy. Mapp’s advanced web analytics will help to enhance the eCommerce journey and deploy actionable insights across all consumer touchpoints.

"We were very impressed by Mapp's platform which will help us become more data-driven in our approach to customer engagement and retention. The Mapp team was exceptional throughout the review process, and we are very excited to start using the features to help power our digital strategy."
Joey Wong
Marketing & CRM Manager, Turnbull & Asser
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