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Customer Spotlight
United Kingdom
Sports

Welcome to the Mapp Family: Umbro

CDP
Marketing Automation
Advanced Personalization
Welcome to the Mapp Family: Umbro
Table of contents
Why Umbro Chose Mapp

Wear with pride. Play with passion…
Umbro has been at the heart and soul of sport since 1924. With more than 90 years in the game, they’ve experienced all the highs and the lows sport has to offer, yet their commitment has never wavered. Today the double diamond is worn with pride and passion the world over – from the Premier League to the RFU and Williams F1 Racing – and every place in-between.

Why Umbro Chose Mapp

Mapp has joined forces with Umbro to propel their future expansion plans. Following an extensive market evaluation, Mapp Marketing Cloud emerged as the top platform choice due to its innovative strategies in personalization and customer engagement. Umbro recognized the significance of seamless content sharing, knowledge exchange, and reducing duplication across their sister brands within GLD Group.

We are looking forward to assisting Umbro in fully harnessing the power of their customer data by integrating all their first-party data into a single solution through Mapp’s comprehensive Customer Data Platform. Stay tuned for more in the near future!

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PBSL Constructs Personalized Customer Experiences to Drive 80% Online Revenue Growth

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GLD Group Tackles Their Analytics, Personalization And Customer Engagement Strategy