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About us
Wikicasa is a Proptech firm, that collects and shares real estate information online to help speed up and enhance transparency in buying, selling, and leasing. Established in 2016 as a digital startup, Wikicasa has risen to prominence in the Italian real estate sector, with the support of leading industry groups. With a young and dynamic team based in Milan and Genoa, the company has experienced rapid growth in recent years.
Having recognized the limitations of their previous technological solutions, Wikicasa has chosen to leverage Mapp Marketing Cloud in its comprehensive rebranding and digitalization initiatives. By adopting our platform, Wikicasa aims to implement cross-channel marketing strategies and enhance customer engagement effectively.
This partnership ultimately enables Wikicasa to streamline content creation processes and generate hyper-personalized communications, tailored to each customer and their preferences. Mapp Marketing Cloud will also enable Wikicasa’s marketing teams to manage both B2B and B2C segments all from one place. This allows them to implement targeted strategies for each customer base while maintaining a cohesive brand image.
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