https://mapp.com/resource/videos/mapp-cloud-in-action-actionable-insights/ en

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Mapp Cloud in Action: Actionable Insights

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The real value of data and analytics lies in their ability to deliver insights. You can have endless amounts of data, but you need to be able to digest and organize it in a way that allows you to pull out valuable insights. And the best insights are actionable, as they can be used to take immediate action that will improve your marketing and will inform your future path.