https://mapp.com/resource/videos/mapp-cloud-in-action-customer-journey-analysis/ en

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Mapp Cloud in Action: Customer Journey Analysis

Analyze the customer journey to find the quickest paths to conversion. Uncover the most engaged time of the day and week, in order to communicate with customers when it’s actually effective. Also examine customer growth and engagement trends to see, over a period of time, how many customers have been reached compared to before.