Mapp Cloud in Action: Marketing Attribution - Mapp Cloud
https://mapp.com/resource/videos/mapp-cloud-in-action-marketing-attribution/ en

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Mapp Cloud in Action: Customer Journey Analysis

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Developing the right attribution model is a huge opportunity for marketers looking to significantly improve their marketing spend allocation. In this video, we will show you how you can use attribution models to ensure that you are investing the right amount of money in each marketing channel and getting the most out of your budget.