Mapp Cloud in Action: Smart Coupons - Mapp Cloud
https://mapp.com/resource/videos/mapp-cloud-in-action-smart-coupons/ en
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Mapp Cloud in Action: Smart Coupons

Only offer a coupon to those who won’t buy without it, that way you won’t interfere with potential new customers in the checkout process who have already made up their mind. With the help of artificial intelligence, you can predict the conversion probability of a consumer in terms of selecting who receives a discount.