Watch part four of Mapp’s Improve Your Marketing Webinar Series: Grow Your Customer Base!  This webinar focuses on the category “Growing Existing Customers”, as the fourth in a series of 5 webinars about the best marketing tactics to Acquire, Nurture, Grow, and Retain your customers.

Regardless of what industry you are in, it’s a well-established rule that around 80% of a company’s revenue comes from 20% of its customers. Existing customers require and, more importantly, deserve a preferential treatment to show that your company values them. Not only will this ensure a consistent and predictable revenue stream, but it will also prevent your high-value customers from engaging with your competitors. So, it’s your job to help customers see the value of your product or service to encourage their continued business with you and, as a result, grow your customer base.

In this webinar, we will cover key strategies to grow your customer base and turn them into high value, loyal customers in the shortest amount of time.

These tactics and more are all included in our interactive tool, Improveyour.marketing. We are building a community of digital marketers, and we want you to be a part of it! Improveyour.marketing is an open project for digital marketers to share and find hundreds of best practices, provided by the best experts, on customer engagement, personalization and automation.