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Improve Your Marketing Webinar Series: Nurture Your Customers


Watch part three of Mapp’s Mid-Summer Webinar Series: Nurture Your Customers! Now that we have covered key strategies to acquire new customers, let’s explore the best way to nurture them.

It is widely known the cost of acquiring new customers is way more expensive than retaining existing ones. The data say that the probability of conversion for a customer who has already made a purchase is 60% to 70% higher than the probability of selling to a prospect for the first time. The second purchase is essential in any customer’s lifecycle because it can represent a transformation into a high value, loyal customer.

In this webinar, we will cover key strategies to nurture your customer base and turn them into high value, loyal customers in the shortest amount of time.

These tactics and more are all included in our interactive tool, Improveyour.marketing. We are building a community of digital marketers, and we want you to be a part of it! Improveyour.marketing is an open project for digital marketers to share and find hundreds of best practices, provided by the best experts, on customer engagement, personalization and automation.