On-Demand Webinar: Digital Strategies for a Post-Lockdown World (UK)

WEBINAR | 10th June 2020, 11am

As marketers evolve to working in an entirely digital space, the need for innovative, reliable marketing technology to support their business strategy has never been clearer. Add in Covid-19 – and that has changed everything about the way that businesses operate. So how do you acquire, nurture, grow and retain customers in these trying times? Even more critical, how do brands prepare their businesses for the ‘New Normal’, a world in which consumer habits and needs will have changed fundamentally?

The shift to digital channels will have been accelerated – and depending on your level of preparation, that poses either an opportunity or a threat. In this webinar, we will help you to visualise the situation for brands in the post-lockdown world. It will give a definitive guidance on how to ensure your marketing programmes are effective, and specific approaches to help you to gain brand success.

The webinar covers the core tactics and, at the end of the session, you will receive Mapp’s Digital Marketing Playbook. This comprehensive guide includes 100 tactics to help you to acquire, nurture, grow and retain customers, whatever situation your brand is facing.

The webinar explores:

• Data-driven insights into the situation that brands are experiencing right now
• Guidance on how marketing will need to change in the New Normal
• Practical approaches and tactics that you can use in a post-lockdown world.

By attending this webinar, you can prepare your brand to survive and thrive in the post-lockdown world.

Speakers:
Gordon Young, editor-in-chief and co-founder of The Drum
Joshua Beale, principal account director for retail and CPG, Mapp Digital