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An informative webinar on direct-to-consumer marketing
Many brands have been dipping their toes in the DTC world, with the primary driving force being a declining margin through the retail channel. However, these newer reasons are validating a second wave moving to the DTC model.
There are several key differentiators that DTC brands should focus on that can positively influence the experiences that a direct-to-consumer relationship can offer.
Here’s what Mapp and VTEX covered:
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