https://mapp.com/resource/webinars/on-demand-webinar-dtc-vs-retail/ en

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On-demand webinar: Direct to Consumer VS Retail

On-demand webinar: Direct to Consumer VS Retail');

An informative webinar on direct-to-consumer marketing

Many brands have been dipping their toes in the DTC world, with the primary driving force being a declining margin through the retail channel. However, these newer reasons are validating a second wave moving to the DTC model.

There are several key differentiators that DTC brands should focus on that can positively influence the experiences that a direct-to-consumer relationship can offer.

 

Here’s what Mapp and VTEX covered: 

  • The emergence of DTC and why brands are making this shift
  • 10 key differences between Retail and DTC
  • How to build a customer experience (CX) strategy for DTC
  • Real-life examples of marketing tactics unique to DTC

Featuring:

  • Ricardas Montvila, VP Global Strategy at Mapp
  • Travis Eiland, VP Business Development at VTEX

REGISTER FOR THE RECORDING



Webinars

On-demand webinar: Direct to Consumer VS Retail

On-demand webinar: Direct to Consumer VS Retail');

An informative webinar on direct-to-consumer marketing

Many brands have been dipping their toes in the DTC world, with the primary driving force being a declining margin through the retail channel. However, these newer reasons are validating a second wave moving to the DTC model.

There are several key differentiators that DTC brands should focus on that can positively influence the experiences that a direct-to-consumer relationship can offer.

 

Here’s what Mapp and VTEX covered: 

  • The emergence of DTC and why brands are making this shift
  • 10 key differences between Retail and DTC
  • How to build a customer experience (CX) strategy for DTC
  • Real-life examples of marketing tactics unique to DTC

Featuring:

  • Ricardas Montvila, VP Global Strategy at Mapp
  • Travis Eiland, VP Business Development at VTEX

REGISTER FOR THE RECORDING