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Email Marketing: Are You Measuring It Wrong? (UK)

Using standard email metrics as a measure of healthy email marketing is like weighing yourself as a measure of healthy lifestyle. Watch this on-demand webinar to learn what role email plays in meeting consumer expectations and what value it delivers to your brand beyond opens and clicks. At the end of this session you will be armed with practical email marketing improvement tactics that you will be able to start implementing immediately.

Why watch:

  • Hear how using quick-win tactics will only produce average results
  • Learn how email can be much more than driving traffic to your store
  • See the best email tactics in action proven to boost results
  • Discover how focusing on actionable insights will provide the big leap forward that you’re after

Watch this webinar to challenge your inner email marketing self to do email better!


Gordon Young – Editor in Chief and Founder, The Drum

Ricardas Montvila – Senior Director Global Strategy, Mapp Digital