The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
All too often, digital marketers will dissect their marketing strategy along demographic lines such as age, gender or locality. This makes simplistic assumptions that do not take account of the complexity of human behaviour, regardless of age. Such assumptions will ultimately alienate the very people you’re trying to reach.
Here’s what Ricardas Montvila, VP Global Strategy at Mapp, covered at YMS London:
Video credit: Voxburner
All too often, digital marketers will dissect their marketing strategy along demographic lines such as age, gender or locality. This makes simplistic assumptions that do not take account of the complexity of human behaviour, regardless of age. Such assumptions will ultimately alienate the very people you’re trying to reach.
Here’s what Ricardas Montvila, VP Global Strategy at Mapp, covered at YMS London:
Video credit: Voxburner