On-demand webinar: Marketing to Parents

Have Mapp Got News for You: Marketing to Parents Edition

With the baby and kids products market valued at around $158bn worldwide, and with a further 20% growth expected by 2024, marketing to little ones and their parents is certainly not child’s play.  

Here’s what we covered: 

  • A deep dive on marketing to parents, with helpful tips and tricks 
  • How to create a customer experience that really resonates with parents 
  • How to create a personalised experience at scale


  • Patrick Guidi, Sales Director at Mapp
  • Aria Rabet, Pre-Sales Consultant at Mapp

We also delved into some of Mapp’s client success stories including The Entertainer, Ella’s Kitchen, Argos and more, all of which have grown hugely in recent years.