https://mapp.com/resource/webinars/on-demand-webinar-transforming-customer-insights-into-customer-intelligence-featuring-jysk/ en

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On-demand webinar: Transforming Customer Insights into Customer Intelligence featuring JYSK

On-demand webinar: Transforming Customer Insights into Customer Intelligence featuring JYSK');

Transforming Customer Insights into Customer Intelligence

Today, digital consumers are savvier than ever, and with worldwide eCommerce growing by 46% in 2020, marketers need to take a step back and make sure their strategy is aligned. In 2022, 1st party data will become the primary source for customer insights, propelling email and CRM channels to the forefront.

Here’s what we covered:

  • How to use gamification for deeper customer insights
  • How to turn those insights into intelligence by enriching the customer profile
  • How to collect customer information in a smarter and deeper way without relying on cookies
  • How Jysk used these tactics to create advance profiling, and rolled this out across 3,000 stores worldwide

Featuring:

  • Emilia Sławek, Digital Marketing Coordinator at JYSK
  • Joshua Beale, Principal Account Director at Mapp
  • Rick van Leersum, Commercial Director at Leadfamly

REGISTER FOR THE RECORDING



Webinars

On-demand webinar: Transforming Customer Insights into Customer Intelligence featuring JYSK

On-demand webinar: Transforming Customer Insights into Customer Intelligence featuring JYSK');

Transforming Customer Insights into Customer Intelligence

Today, digital consumers are savvier than ever, and with worldwide eCommerce growing by 46% in 2020, marketers need to take a step back and make sure their strategy is aligned. In 2022, 1st party data will become the primary source for customer insights, propelling email and CRM channels to the forefront.

Here’s what we covered:

  • How to use gamification for deeper customer insights
  • How to turn those insights into intelligence by enriching the customer profile
  • How to collect customer information in a smarter and deeper way without relying on cookies
  • How Jysk used these tactics to create advance profiling, and rolled this out across 3,000 stores worldwide

Featuring:

  • Emilia Sławek, Digital Marketing Coordinator at JYSK
  • Joshua Beale, Principal Account Director at Mapp
  • Rick van Leersum, Commercial Director at Leadfamly

REGISTER FOR THE RECORDING