DMEXCO Forrester: Closing the Gap between Insights and Action - video - Mapp Cloud
https://mapp.com/resource/webinars/the-future-of-martech-hinges-on-customer-understanding-video/ en

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Featuring Forrester: Closing the Gap between
Insights and Action

Presented by
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ABOUT THIS PRESENTATION

Rusty Warner, Vice President, Principal Analyst at Forrester and Ricardas Montvila, Senior Director, Global Strategy at Mapp, demonstrate how marketers can close the gap between customer data and engagement. Focusing on customer needs will be increasingly essential to deliver real value in the customer experience. Enjoy this presentation recorded at DMEXCO 2020.