https://mapp.com/resource/webinars/time-to-google-for-an-alternative-analytics/

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Webinars

On-Demand Webinar: Time to Google for an alternative Analytics?

On-Demand Webinar: Time to Google for an alternative Analytics?');

Google have sparked quite a stir recently, with Universal Analytics being discontinued and having to battle more legal challenges in Europe. Some of you may have even googled for a “analytics alternative” (pun intended). This came around unexpectedly and we are sure many of you have thought: “We are so close to the Easter break. Let’s get this done quickly and think about a permanent solution later.” And there is nothing wrong with that. However, missing an opportunity to re-evaluate a technology you were using for the last 10 years and make an informed decision – is a mistake.

Whilst Google Analytics may be used or maintained by a couple of employees, this topic impacts everyone in your marketing organization. We are inviting you to a webinar to guide you through the impact assessment for your specific role.

This webinar is for:

• Senior Marketing leaders
• Analytics professionals
• CRM Marketing professionals
• Data & Privacy professionals
• Agencies

Agenda

• Known facts about changes
• Exploring key considerations for each role
• What is the alternative?

Speakers

Manuel Montanari
Senior Digital Analytics Consultant
Mapp
Linkedin logo | Icona Gratis
Ricardas Montvila
Vice President, Global Strategy
Mapp
Linkedin logo | Icona Gratis

WATCH THE ON-DEMAND WEBINAR



Webinars

On-Demand Webinar: Time to Google for an alternative Analytics?

On-Demand Webinar: Time to Google for an alternative Analytics?');

Google have sparked quite a stir recently, with Universal Analytics being discontinued and having to battle more legal challenges in Europe. Some of you may have even googled for a “analytics alternative” (pun intended). This came around unexpectedly and we are sure many of you have thought: “We are so close to the Easter break. Let’s get this done quickly and think about a permanent solution later.” And there is nothing wrong with that. However, missing an opportunity to re-evaluate a technology you were using for the last 10 years and make an informed decision – is a mistake.

Whilst Google Analytics may be used or maintained by a couple of employees, this topic impacts everyone in your marketing organization. We are inviting you to a webinar to guide you through the impact assessment for your specific role.

This webinar is for:

• Senior Marketing leaders
• Analytics professionals
• CRM Marketing professionals
• Data & Privacy professionals
• Agencies

Agenda

• Known facts about changes
• Exploring key considerations for each role
• What is the alternative?

Speakers

Manuel Montanari
Senior Digital Analytics Consultant
Mapp
Linkedin logo | Icona Gratis
Ricardas Montvila
Vice President, Global Strategy
Mapp
Linkedin logo | Icona Gratis

WATCH THE ON-DEMAND WEBINAR