Anbandon basket emails increased sales for TUIfly.com
- Email Marketing
16. May 2017 | Email Marketing
Case study showing the business impact of sophisticated email campaigns. TUIfly.com is with 17 airlines one of the largest air travel portals in Germany. Like many companies, even TUIfly.com had to struggle with a high abandon basket rate. Mapp developed and implemented a new email program for TUIfly.com minimize the number of abandoned purchases. With the abandon basket campaign, TUIfly.com was able to increase customer satisfaction, and significantly increase it's conversion rate.