Baby products manufacturer uses look-alike modelling to slash acquisition costs
- Data Management
31. May 2017 | Data Management
Case study about finding new prospects and converting them into customers. A European baby products manufacturer was primarily focused on targeting new parents with their line of high-end prams and pushchairs. Once they integrated the data from all their different marketing channels into the system by using Mapp's Customer Engagement Platform they were able to identify their best customers and create audiences based on demographic and behavioural information. Bnefits of this approach were lower acquisition costs and more efficient ad spendings.