Fashion retailer bonprix successfully implemented a program to activate inactive customers
- Email Marketing
16. May 2017 | Email Marketing
bonprix is an internationally successful fashion company and is represented in 27 countries around the globe. With a share of roughly 70%, e-commerce is the focus of bonprix’s business. Bonprix implemented a program to clean up its mailing lists and reactivate inactive contacts. The increased data quality of the mailing lists had a positive impact on deliverability.