Food company Maille raises brand awareness and sales with targeted lead generation
- Digital Marketing Services
01. Jun 2017 | Lead Generation
Know-how, craftsmanship and the human touch contribute to the character and quality of products La Maison Maille has been producing for more than 267 years. Maille, now a subsidiary of multinational giant Unilever, has a global, scalable e-commerce strategy. The brand turned to Mapp’s Digital Marketing Services team as well as the media experts at Mindshare to help power its email marketing program. Mapp’s email specialists and Mindshare’s Account Executive managing the partnership worked diligently with Maille’s marketing team to design a highly targeted email lead generation campaign. The campaign successfully drove increased customer engagement and exceeded expectations across the United Kingdom. Sales were more than twice as high as traditional marketing channels, and a ripple effect was experienced across all other digital channels as a result of the program.