How fashion retail company vente-privée.com was taken to a new level of customer engagement
- Email Marketing
29. May 2017 | Customer Engagement
Case study about successful lead generation in a new market. vente-privée.com invented a new sales paradigm in online fashion retail called the “flash” sale. When entering in the UK, the company turned to Mapp's Digital Marketing Services team to create a targeted “acquisition campaign”. The campaign generated 24,203 new leads. The data vente-privée now has at its fingertips will populate a Data Management Platform (DMP) to be used for multi-channel re-marketing.