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13. Jun 2017 | Email Marketing
More emails do not always equal more revenue. Truly effective email marketing requires the right balance between frequency, segmentation, relevance, creative and testing, plus a keen eye for the overall subscriber experience.
Marketers are continually tasked with increasing revenue, so it’s no surprise that they turn to email for lead generation—it’s a tried and tested channel that makes it easy to drive site visits and conversions. It takes a long-term view, discipline and dedication, great data, lots of analysis and a heaping dose of strategy and technology to reach the promised land of increasing email revenue while reducing the overall volume sent, but we’re here to show you how. Download our ebook now and get useful tips about the most effective tactics in email and newsletter marketing.