Leisure travel company Thomas Cook improves email engagement levels
- Email Marketing
16. May 2017 | Email Marketing
Case study about lead generation for Thomas Cook, the oldest and best known name in leisure travel with a history of innovation that started in 1841. Mapp launched a lead generation campaign for Thomas Cook to identify non-existing customers and turn them into opt-ins. Through a combination of segmented lead generation and improved data management, Thomas Cook was able to effectively target its audience with relevant content. Mapp created a seamless relationship between the lead generation and CRM activity that continued after the period of nurture had been completed.