- Customer Engagement Platform
- Digital Marketing Services
15. May 2017 | Customer Engagement
Although savvy, forward-thinking ecommerce marketers recognize the value of an integrated, individualized marketing approach, many are still struggling to integrate their ecommerce systems and data into their digital marketing strategy.
Without that critical connection, digital marketers are unable to effectively target customers with individualized, highly contextual content based on their profiles and ecommerce interactions, ultimately missing opportunities to deepen customer engagement and increase revenue and lead generation.
Mapp's partnership with Hybris helps ecommerce marketers overcome these challenges to deliver more relevant, timely, engaging, and valuable customer communications. Delivering a superior customer experience by individualizing customer engagement management with the combined value of ecommerce system data and historical customer data, marketers can provide a consistent, cohesive, and relevant omni channel experience.
Download the eguide and learn how to create individualized and successful ecommerce marketing campaigns!