The Digital Customer Engagement Index 2016

  • Customer Engagement

09. Jun 2017 | Customer Engagement

Research
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Digital Customer Engagement

Mapp conducted an international market research study to identify the benchmarks and best practices in omni channel digital marketing. The digital customer engagement index analysed the digital marketing campaigns of the top 50 leading Ecommerce brands in the UK across three key channels of customer engagement: email, mobile apps and social media marketing. For each channel, the study subscribed to relevant communications, and monitored brand engagement, websites and apps.

Our study revealed that although almost all brands have email marketing capabilities, relatively few are taking user preferences, personalisation and optimisation across devices as seriously as they should.

Download the study and learn more about best practices and missed opportunities in digital customer engagement!