The Marketer's Roadmap for Success in Digital Marketing in 2017.

    14. May 2017 | Digital Marketing

    Digital Guide
    Premium
    Navigating the customer engagement landscape

    Digital marketers are faced with constantly changing challenges, including managing increased consumer expectations, succeeding in customer data management, tackling program development and implementation and embracing advances in technology.

    The integration of marketing strategies across multiple channels continues to pick up pace, especially as digital marketing automation technologies become more consolidated. Omni channel and multi channel marketing has been talked about for some time, but it’s closer to reality than ever. As customer data is consolidated across platforms and channels, it’s easy to create great, customized marketing strategies at exactly the right time and in the right channel to maximize consumer engagement and the overall customer experience.

    Download and read this study to keep up with the key trends in digital marketing and find out where the industry stands in email, mobile and social. Further, you will get some actionable takeaways and tips to power your digital marketing strategy!