Welcome email campaign of media company sees increase in CTR and open rates
- Email Marketing
02. Jul 2017 | Email Marketing
Case study about increasing click-through rate and open rate. A leading media company that publishes on technology wanted to increase relevancy with a more complex content strategy than with what their current ESP could deliver. The brand turned to Mapp for their easy-to-use Customer Engagement Platform and Digital Marketing Services to help them move consumers up the value chain from acquisition to advocacy. Mapp developed to and executed both a welcome email series and a follow-up nurture email program to new subscribers that increased click-though rates and open rates.