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RETAIL OF THE FUTURE
SEAMLESS OMNICHANNEL SHOPPING EXPERIENCES

Intro

This guide explores the “Retail of the Future” concept and evaluates exactly how the industry is set to change over the next few years. It also discusses a number of strategies that can help brands and retailers. These help them gain valuable insights into client preferences in-store and apply them to new online initiatives, while leveraging marketing strategies that take both market segments into account.

This guide leaves no trend unexplored and combines:

HYBRID COMMERCE

Driven by demographic changes and technological progress, the relationship between online and offline channels has evolved quickly. But more recently, the COVID-19 pandemic has turned consumer behavior upside down and given a “booster effect” to supply and demand, bringing it to a new level.

The increased complexity that retailers must deal with when aligning online and offline processes can often lead to a frustrating experience for customers. This means that a successful customer journey, which makes shopping an “experience” for all customers, is now the name of the game.

Read the full chapter ›

Contactless Shopping

The world saw an accelerated shift to online retail, and consumers have experienced the convenience and ease of shopping from their homes. They're now looking for the best of both worlds to feel in control of their shopping journey. They want the convenience and ease of online shopping, yet yearn to see, touch and inspect before buying.

People no longer want to be standing in busy queues on a Saturday, but a frictionless experience. Now that physical retail is back, how can retailers adapt their online strategies for in-store to provide shoppers with a safe and seamless shopping experience?

Contactless Commerce trends are here to stay:

  • Seamless payments: shoppers expect the same flexibility they have from online, to offline buying.
  • Fitting rooms powered by Click & Try technology and Magic mirrors
  • Intelligent self-checkout options

Read the full chapter ›

Personalized Experiences

Today’s average retail customer demands multiple, personalized touchpoints on their journey to enable them to allocate time and money in accordance with their specific preferences. The best customer experiences find a way to include the individual customer in the dialogue itself and create a 1-to-1 experience.

Since the onset of the global pandemic, the digital retail space has skyrocketed, with customers across the board converting to the e-commerce realm for increasingly more transactions. For that reason, competitive retailers today need to be taking the steps to optimize their customer experience offering in both of these formats.

Some ahead of the trend retailers:
Read the full chapter ›

Martech for the future

Customer intelligence means getting a 360-degree customer view, using multiple sources of accurate and real-time data, including historical, behavioral and demographic data, and much more. Mapp Cloud breaks down these data silos, empowering you and your teams to be aligned and work smarter with actionable insights.

Enrich your marketing strategy with:

  • A customer data platform (CDP)
  • A data management platform (DMP)
  • An AI-powered engine
  • A marketing automation tool
ALL IN ONE PLACE!

Some of Mapp’s retail clients:
Read the full chapter ›

DOWNLOAD THE eGUIDE

Discover what "Retail of the Future" looks like and the marketing strategies you need to think about adopting.

RETAIL OF THE FUTURE

Intro

This guide explores the “Retail of the Future” concept and evaluates exactly how the industry is set to change over the next few years. It also discusses a number of strategies that can help brands and retailers. These help them gain valuable insights into client preferences in-store and apply them to new online initiatives, while leveraging marketing strategies that take both market segments into account.

This guide leaves no trend unexplored and combines:

HYBRID COMMERCE

Driven by demographic changes and technological progress, the relationship between online and offline channels has evolved quickly. But more recently, the COVID-19 pandemic has turned consumer behavior upside down and given a “booster effect” to supply and demand, bringing it to a new level.

The increased complexity that retailers must deal with when aligning online and offline processes can often lead to a frustrating experience for customers. This means that a successful customer journey, which makes shopping an “experience” for all customers, is now the name of the game.

Read the full chapter ›

Contactless Shopping

The world saw an accelerated shift to online retail, and consumers have experienced the convenience and ease of shopping from their homes. They're now looking for the best of both worlds to feel in control of their shopping journey. They want the convenience and ease of online shopping, yet yearn to see, touch and inspect before buying.

People no longer want to be standing in busy queues on a Saturday, but a frictionless experience. Now that physical retail is back, how can retailers adapt their online strategies for in-store to provide shoppers with a safe and seamless shopping experience?

Contactless Commerce trends are here to stay:

  • Seamless payments: shoppers expect the same flexibility they have from online, to offline buying.
  • Fitting rooms powered by Click & Try technology and Magic mirrors
  • Intelligent self-checkout options

Read the full chapter ›

Personalized Experiences

Today’s average retail customer demands multiple, personalized touchpoints on their journey to enable them to allocate time and money in accordance with their specific preferences. The best customer experiences find a way to include the individual customer in the dialogue itself and create a 1-to-1 experience.

Since the onset of the global pandemic, the digital retail space has skyrocketed, with customers across the board converting to the e-commerce realm for increasingly more transactions. For that reason, competitive retailers today need to be taking the steps to optimize their customer experience offering in both of these formats.

Some ahead of the trend retailers:
Read the full chapter ›

Martech for the future

Customer intelligence means getting a 360-degree customer view, using multiple sources of accurate and real-time data, including historical, behavioral and demographic data, and much more. Mapp Cloud breaks down these data silos, empowering you and your teams to be aligned and work smarter with actionable insights.

Enrich your marketing strategy with:

  • A customer data platform (CDP)
  • A data management platform (DMP)
  • An AI-powered engine
  • A marketing automation tool
ALL IN ONE PLACE!

Some of Mapp’s retail clients:
Read the full chapter ›

DOWNLOAD THE eGUIDE

Discover what "Retail of the Future" looks like and the marketing strategies you need to think about adopting.