INTRODUCING E-COMMARKETING

STOCK ALERTS

“Back in Stock” and “Price Drop” Campaigns
You can now reengage contacts who were interested in your products, but did not order. With new pre-defined Related Data tables for Wishlist and Abandoned Cart, this task is easier than ever.

PRODUCT RECOMMENDATIONS

Personalize messages to your buyers
You could send them the latest models of your product or items based on their purchases and browsing history. This can be done either using Mapp Intelligence as a source or with precalculated recommendations from Engage.

Tips for Mastering Your Recommendation Plan

• Show available products only
• Do not show any Sale articles
• Show only items that are compatible with the user’s preferences (size, previous purchases, colour, etc)

POWERFUL INSIGHTS

360 Customer view
Getting a detailed view of your customers is the only way to maximize ROl. Mapp helps you with key indicators such as:

• Likelihood of customers purchasing agains
• The value of their next order
• The probability of customer churn
• Identification of your top-performing products

BIRTHDAY CAMPAIGNS

Increase engagement and drive sales
Increase customer appreciation and engagement by setting up an automated birthday message for all your customers. You can also boost sales by including a discount code in the message. This is one of Mapp’s pre-built workflows, so your only tasks are to customize the creative content and decide on the discount amount.Take this scenario to the next level with these suggestions:

• Track whether the recipient clicks on the special offer. If he doesn’t, send a follow-up email a week later.
• Do something fun and different: send half-birthday emails. Include a message like, “Isn’t it more fun to celebrate twice a year?”
• Mapp Engage offers the ​Coupon Manager​ feature for creating and sending coupons