How B2C brands are using insights to streamline CX as a foundation for growth.Download the study Watch the webinar
Here's the webinar replay where our VP, Global Strategy, Ricardas Montvila, explores the key findings of this Customer Experience Study in more depth.
What is holding marketers back from delivering a great customer experience?
What are the challenges that result from a lack of a customer experience strategy?
What mistakes do you need to avoid when investing in customer experience improvements?
What strategy improvements deliver the most success?
Mapp commissioned Forrester Consulting to conduct a study with 200+ CX technology decision-makers across multichannel retail, eCommerce, consumer packaged goods/direct-to-consumer retail, and financial services to explore how they gather and analyze customer insights to improve the customer experience.
Here’s What Mapp's
We interviewed our customers across UK, Germany, and Italy to discuss the key findings of this study and gather additional feedback from successful B2C brands using Mapp Cloud as their principal marketing solution. Listen to what they have to say:
We have gathered for you the key data of this study – feel free to customize according to your need!