• The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic


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Unified Data

Achieve customer centricity with unified data

Mapp Cloud makes your data understandable, accessible, and actionable by unifying all your incoming data into a single customer view.

Tackle these data challenges

Rely on first-party data

Third-party data is taking a backseat; first-party data is the way to customer centricity. Because you collect first-party data directly from the source, you know it's accurate, and because it comes straight from your audience, you know it's relevant to your business. Adopt a first-party data strategy to build trust while protecting your customer privacy.

Break down data silos

Merge all fragmented data sources into one central place, including from your eCommerce platform, loyalty programs, CRM, POS, DSP, website, and so much more. This type of convergence can unlock breakthroughs that weren’t previously accessible, including an unrivaled level of synergy within and outside of your marketing department.

Make your data actionable

The real value of data and analytics lies in their ability to deliver insights. You can have endless amounts of data, but you need to be able to digest and structure it in a way that allows you to pull out valuable insights. With Mapp Cloud’s AI capabilities layered on top of this unified data, you will gain actionable insights to make the biggest marketing impact.

Gain real customer understanding

If you don’t really know who your customers are, how can you create the best possible experience for them? Many brands struggle to turn customer data into a positive experience. Customer insights are what allow you to understand your customers and build meaningful engagements – and this is only possible if you’re relying on real-time data.

THE MUST-HAVES FOR UNIFIED DATA

Mapp humanizes real-time data, so you can truly understand your customers. Leverage that knowledge to run customer-centric and highly personalized marketing campaigns.



Collect your own first-party data in real time. Capture behavioral and transactional data across your website and mobile apps with advanced data capture tools, like our tracking pixels, custom integrations, advanced tag management tools, and via API and SDK.

With our smart data ingestion and matching solution, all your data will be unified in Mapp’s customer data platform (CDP) and enriched with your first-, second-, and third-party data from all your marketing tools and integrations.

With a converged data hub, you’ll have access to a 360-degree profile of individual customers. Know your customers – their interests, preferences, online and offline behavior – and use that data to plan and execute personalized marketing efforts.

Unlock your data goldmine

Most organizations understand that, without data, bias and assumptions can lead to poor decision making. And yet, 58% of companies base at least half of their regular business decisions on gut feel or intuition instead of data. It’s time to change that!

58% of companies
base at least half of their regular business decisions on gut feel or intuition instead of data.

REQUEST A DEMO

Unified Data
Unified Data

Achieve customer centricity
with unified data

Mapp Cloud makes your data understandable, accessible, and actionable by unifying all your incoming data into a single customer view.

Tackle these
data challenges

Rely on first-party data

Third-party data is taking a backseat; first-party data is the way to customer centricity. Because you collect first-party data directly from the source, you know it's accurate, and because it comes straight from your audience, you know it's relevant to your business. Adopt a first-party data strategy to build trust while protecting your customer privacy.

Break down data silos

Merge all fragmented data sources into one central place, including from your eCommerce platform, loyalty programs, CRM, POS, DSP, website, and so much more. This type of convergence can unlock breakthroughs that weren’t previously accessible, including an unrivaled level of synergy within and outside of your marketing department.

Make your data actionable

The real value of data and analytics lies in their ability to deliver insights. You can have endless amounts of data, but you need to be able to digest and structure it in a way that allows you to pull out valuable insights. With Mapp Cloud’s AI capabilities layered on top of this unified data, you will gain actionable insights to make the biggest marketing impact.

Gain real customer understanding

If you don’t really know who your customers are, how can you create the best possible experience for them? Many brands struggle to turn customer data into a positive experience. Customer insights are what allow you to understand your customers and build meaningful engagements – and this is only possible if you’re relying on real-time data.

THE MUST-HAVES
FOR UNIFIED DATA

Mapp humanizes real-time data, so you can truly understand your customers. Leverage that knowledge to run customer-centric and highly personalized marketing campaigns.



First-party data collection

Collect your own first-party data in real time. Capture behavioral and transactional data across your website and mobile apps with advanced data capture tools, like our tracking pixels, custom integrations, advanced tag management tools, and via API and SDK.

Customer Data Platform

With our smart data ingestion and matching solution, all your data will be unified in Mapp’s customer data platform (CDP) and enriched with your first-, second-, and third-party data from all your marketing tools and integrations.

Unified Customer Profile

With a converged data hub, you’ll have access to a 360-degree profile of individual customers. Know your customers – their interests, preferences, online and offline behavior – and use that data to plan and execute personalized marketing efforts.

Unlock your
data goldmine

Most organizations understand that, without data, bias and assumptions can lead to poor decision making. And yet, 58% of companies base at least half of their regular business decisions on gut feel or intuition instead of data. It’s time to change that!

58% of companies
base at least half of their regular business decisions on gut feel or intuition instead of data.

REQUEST A DEMO

Unified Data