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About us

WHY MAPP
The Tech.
The Company.
The People.
See why Mapp stands out as the wise choice.

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Mapp vs Acoustic

An Alternative to improve, not just replace

Looking to improve your digital marketing strategy, but still trying to decide which platform to go with? Keep reading to find out what makes Mapp Marketing Cloud unique and learn how we help our customers drive revenue through improved an insight-led CX.

Pricing Demo Request

Features

  • Unified Data
  • Intelligence
  • Engagement
  • Personalization
  • Integrations

ACHIEVE CUSTOMER CENTRICITY WITH UNIFIED DATA

Mapp Marketing Cloud makes your data understandable, accessible, and actionable by unifying all your incoming data into a single, comprehensive customer view.

KNOW YOUR CUSTOMERS EVEN BETTER THAN THEY KNOW THEMSELVES

With Mapp’s powerful analytics capabilities, you can dig deeper into your data than ever before to provide the most accurate prediction of what your customers are going to do next. While complying with GDPR & Data Privacy regulations, of course.

TAKE CUSTOMER ENGAGEMENT TO THE NEXT LEVEL

Mapp Marketing Cloud helps you enhance customer engagement through a rich cross-channel marketing platform, empowering you to be where your consumer is.

SEND YOUR CUSTOMERS MESSAGES THAT ARE JUST AS UNIQUE AS THEY ARE

Mapp Marketing Cloud helps you create personalized communications based on who your customers are and what they want, making sure that every touchpoint brings them one step closer to action.

MAPP CLOUD IS READY TO JOIN YOUR ECOSYSTEM

In a world where real-time data is key, marketers need to rely on solutions that connect the dots to activate powerful automation and personalize the entire customer journey.

Why Mapp Is Right For Your Business



Company Level Benefits
Functionality
Why mapp?
Time-to-Market

Extremely fast time-to-market, to get the best value in the shortest amount of time.

Enterprise-level marketing

Mapp is the only independent vendor providing real-time CDP, Customer Insights, Analytics and Cross-channel orchestration, all natively integrated into one single solution. Breaking down siloes and providing a real 360° Customer View.

Strategy Alignment

Committed to making marketers' jobs easier and delivering greater ROI through Insights rather than gut-feel-led marketing.

Account Support

Dedicated Account Management and CSM team with strategic support at no additional cost. Support is available in English, German, Italian, French and Spanish, thanks to local offices.

Analyst Recognition

Mapp Marketing Cloud was named a "Strong Performer" by Forrester for its cross-channel campaign management – achieving 5 out of 5 stars in 13 categories.

Cross-Channel Capabilities
Functionality
Why Mapp?
Native Email

Simple to use yet powerful email platform used by large ecommerce and retail brands. Inbox placement reporting and Message preview. AMP Email. Best time to send. Use our own MTA's.

Native Mobile Push

Native Mobile Push, In-App and Geofencing capabilities only rivaled by standalone Mobile Platforms.

Native Web Push

Native Web Push capabilities to contact anonymous visitors even after leaving your website.

SMS

Seamlessly integrated with 5 global SMS Gateway providers ensuring highest quality and lowest costs across the Globe.

On-Site Marketing

Personalise the web experience with dedicated contents and recommendations, based on hyper segmentation of visitors, their buying habits and real time behaviour.

Paid Media Activation

Synchronize same customer profile data that is used for CRM marketing in Paid Media retargeting campaigns. Synchronize audiences to paid media channels using cookies to ensure higher identification and match rates.

Marketing Automation

Marketing friendly customer journey builder. Blend time based and event-based automation. Initiate real-time workflows based on eCommerce and in-app behavior.

Insight-driven Marketing
Functionality
Why Mapp?
Customer Insights

Performance and functionality wise it is equivalent to an Enterprise solution, however, Mapp provides out-of-the-box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise.

Unified Customer Profile

Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next.

Smart Alerts

AI-based alerts notify the marketing team that an anomaly has occurred and provide recommendations on how to take advantage of this.

AI Engine

Our AI algorithms can predict the likelihood to convert or churn, the customer lifetime value, and forecast any metric collected.This way you can check if you are reaching you goals, and can suggest how to address your campaign strategy or even how to fine-tune your RFM model.

Data-Driven Platform
Functionality
Why Mapp?
Actionable Analytics

Not sampled or aggregated and data can be stored for years. Every dashboard, KPI and metric can be linked to individual customers so you can swiftly turn a newly discovered Insights into a campaign. Can ingest any other types of data such as in-store transactions or even TV analytics.

Data Export

Full Customer and Campaign Raw Data export and access to the Real-time response and web behaviour feed to any endpoint.

Web & In-App Events

Mapp can enrich your customer profiles by collecting any behavioral data from your website or in-app, in real-real-time! Web tracking is a native feature that can also trigger event-based automation flows, to catch the customer in the perfect moment.

Dashboarding & Reporting

Marketer friendly and intuitive dashboards that can be extended, shared, emailed or downloaded as PDF.

GDPR & Security

GDPR Compliant and ISO2001, ISO2018 certified and trusted by major banks and brands across the globe.

See what our customers say

Get to know us a little better, read the wins from our current customers.

Case Study

Pepsico

Quaker Oats embarked on a year-long interactive, cross-media campaign to gather and activate first-party data in partnership with Mapp.

Case Study

Vivienne Westwood

Read all about how Vivienne Westwood’s team has been able to dramatically cut down the costs for internal design team and time for creation of emails, and now have more data against their customer base than ever before.

Case Study

The Entertainer

The Entertainer and ELC have deployed the full Mapp Marketing Cloud suite, including the modules Mapp Engage, Mapp Acquire, and Mapp Intelligence - see the results in our case study.

With Mapp's help, we have been able to do what we once thought was impossible and move 30 years of offline data into online unified customer profiles. With this information more easily accessible, we are now able to fully deliver the hyper-personalized and high-end service that our customers expect and deserve.
Millie Andrews
Head of CRM, Air Charter Service
By working with Mapp, we have really been able to enrich our customer profiles, and get a much better steer on how best to really engage the right people at the right time. It’s provided us with an amazingly accessible way for JYSK to interact and engage with our audience on an ongoing basis.
Emilia Sławek
Digital Marketing Coordinator, JYSK
Read our reviews on G2 ›

See Mapp In Action

Discover how our cross-channel platform can help your company move to an insight-led customer experience.

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