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Bronto Alternative for Email Marketing

Looking to improve your digital marketing and trying to decide which platform to go with? Keep reading to find out what features make Mapp unique. And, more importantly, get access to our Evaluation Guide with 11 Must-Ask Questions when looking for a new marketing platform.

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WHAT MAKES MAPP UNIQUE

True Cross-channel Solution

Multiple marketing channels activated and automated orchestration from a centralized interface.

WHAT MAKES MAPP UNIQUE

Insight-Led Approach

Data combined with artificial intelligence to generate actionable insights and connect better with consumers along their journey.

WHAT MAKES MAPP UNIQUE

CDP + DMP + Digital Analytics all in one

Analytics made smarter thanks to intuitive and actionable dashboards, enriched with smart recommendations.

WHAT MAKES MAPP UNIQUE

Local account management & support

Hands-on international support with complex data use cases and strategic recommendations.

WHAT MAKES MAPP UNIQUE

Continued investment in the Platform

Our innovative technology fosters continuous improvement for our products. The main objective: make marketers' life easier and marketing orchestration smarter.

HOW DOES MAPP DIFFER FROM BRONTO?

FUNCTIONALITY
WHY MAPP?

ENTERPRISE-LEVEL MARKETING

Mapp is natively designed for B2C and D2C clients, robust and safe to manage big amount of data and make them actionable in any moment.

EMAIL

Simple to use yet powerful email platform used by large ecommerce and retail brands. Ability to send AMP emails alongside HTML. Best time to send.

DELIVERABILITY

Dedicated Team to help with any deliverability needs. Inbox placement reporting and Message preview. Use our own MTA's.

NATIVE MOBILE PUSH

Native Mobile Push, In-App and Geofencing capabilities only rivaled by standalone Mobile Platforms.

SMS

Integration with 5 global SMS Gateway providers ensuring lowest costs across the Globe.

CUSTOMER INSIGHTS

Performance and functionality wise it is equivalent to an Enterprise solution, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise.

ACTIONABLE ANALYTICS

Not sampled or aggregated and data can be stored for years. Every dashboard, KPI and metric can be linked to individual customers so you can swiftly turn a newly discovered Insights into a campaign. Can ingest any other types of data such as in-store transactions or even TV analytics.

MARKETER FRIENDLY PLATFORM

Mapp was designed with Marketers in mind, so you don't need any technical knowledge to get the most out of our platform.

SMART ALERTS

AI based alerts notifying the marketing team that an anomaly has occurred and provides recommendations on how to take advantage of this.

UNIFIED CUSTOMER PROFILE

Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next.

MARKETING AUTOMATION

A real cross-channel advanced marketing automation solution, leveraging all real-time interactions with customers and oriented to design 1to1 hyper-personalized journeys.

PAID MEDIA ACTIVATION

Synchronize the same customer profile data that is used for CRM marketing in Paid Media retargeting campaigns. Synchronize audiences to paid media channels using cookies to ensure higher identification and match rates.

GDPR & SECURITY

GDPR Compliant and ISO2001, ISO2018 certified and trusted by major banks and brands across the globe.

CONTENT MANAGEMENT

Visual content management library that is shared across Email, Mobile Push, In-app and Social.

WEB & IN APP EVENTS

Mapp can enrich your customer profiles by collecting any behivoural data from your website or in-app. Native and real-time web behavior captured rather than relying on 3rd party platform to notify about the web events.

DATA EXPORT

Full Customer and Campaign Raw Data export and access to the Real-time response and web behaviour feed to any endpoint.

SCALE

We maintain over 7Bn Brand - Consumer relationships with over 50 customers serving more than 100M personalized messages per year.

STRATEGY ALIGNMENT

Committed to making marketers job easier and delivering greater ROI through Insight-led rather than gut-feel-led marketing.

ANALYST RECOGNITION

Mapp Cloud was named a "Strong Performer" by Forrester for its cross-channel campaign management – achieving 5 out of 5 stars in 13 categories.

CAMPAIGN DASHBOARDS

Marketer friendly and intuitive dashboards that can be extended, shared, emailed or downloaded as PDF.

ACCOUNT SUPPORT

Dedicated Account Management and CSM team with strategic support at no additional cost.

PRICING

Transparent. No hidden costs for additional features.

Looking For a New Digital Marketing Platform? Download the Platform Evaluation Guide.