Looking to improve your digital marketing and trying to decide which platform to go with? Keep reading to find out what features make Mapp unique. And, more importantly, get access to our Evaluation Guide with 11 Must-Ask Questions when looking for a new marketing platform.
Multiple marketing channels activated and automated orchestration from a centralized interface.
Data combined with artificial intelligence to generate actionable insights and connect better with consumers along their journey.
Analytics made smarter thanks to intuitive and actionable dashboards, enriched with smart recommendations.
Hands-on international support with complex data use cases and strategic recommendations.
Our innovative technology fosters continuous improvement for our products. The main objective: make marketers' life easier and marketing orchestration smarter.
FUNCTIONALITY |
WHY MAPP? |
ENTERPRISE-LEVEL MARKETING |
Mapp is natively designed for B2C and D2C clients, robust and safe to manage big amount of data and make them actionable in any moment. |
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Simple to use yet powerful email platform used by large ecommerce and retail brands. Ability to send AMP emails alongside HTML. Best time to send. |
DELIVERABILITY |
Dedicated Team to help with any deliverability needs. Inbox placement reporting and Message preview. Use our own MTA's. |
NATIVE MOBILE PUSH |
Native Mobile Push, In-App and Geofencing capabilities only rivaled by standalone Mobile Platforms. |
SMS |
Integration with 5 global SMS Gateway providers ensuring lowest costs across the Globe. |
CUSTOMER INSIGHTS |
Performance and functionality wise it is equivalent to an Enterprise solution, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise. |
ACTIONABLE ANALYTICS |
Not sampled or aggregated and data can be stored for years. Every dashboard, KPI and metric can be linked to individual customers so you can swiftly turn a newly discovered Insights into a campaign. Can ingest any other types of data such as in-store transactions or even TV analytics. |
MARKETER FRIENDLY PLATFORM |
Mapp was designed with Marketers in mind, so you don't need any technical knowledge to get the most out of our platform. |
SMART ALERTS |
AI based alerts notifying the marketing team that an anomaly has occurred and provides recommendations on how to take advantage of this. |
UNIFIED CUSTOMER PROFILE |
Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next. |
MARKETING AUTOMATION |
A real cross-channel advanced marketing automation solution, leveraging all real-time interactions with customers and oriented to design 1to1 hyper-personalized journeys. |
PAID MEDIA ACTIVATION |
Synchronize the same customer profile data that is used for CRM marketing in Paid Media retargeting campaigns. Synchronize audiences to paid media channels using cookies to ensure higher identification and match rates. |
GDPR & SECURITY |
GDPR Compliant and ISO2001, ISO2018 certified and trusted by major banks and brands across the globe. |
CONTENT MANAGEMENT |
Visual content management library that is shared across Email, Mobile Push, In-app and Social. |
WEB & IN APP EVENTS |
Mapp can enrich your customer profiles by collecting any behivoural data from your website or in-app. Native and real-time web behavior captured rather than relying on 3rd party platform to notify about the web events. |
DATA EXPORT |
Full Customer and Campaign Raw Data export and access to the Real-time response and web behaviour feed to any endpoint. |
SCALE |
We maintain over 7Bn Brand - Consumer relationships with over 50 customers serving more than 100M personalized messages per year. |
STRATEGY ALIGNMENT |
Committed to making marketers job easier and delivering greater ROI through Insight-led rather than gut-feel-led marketing. |
ANALYST RECOGNITION |
Mapp Cloud was named a "Strong Performer" by Forrester for its cross-channel campaign management – achieving 5 out of 5 stars in 13 categories. |
CAMPAIGN DASHBOARDS |
Marketer friendly and intuitive dashboards that can be extended, shared, emailed or downloaded as PDF. |
ACCOUNT SUPPORT |
Dedicated Account Management and CSM team with strategic support at no additional cost. |
PRICING |
Transparent. No hidden costs for additional features. |