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Mapp vs Klaviyo

Time to Increase Your Martech ROI?

With Klaviyo’s recent price hike now is a great time to evaluate your stack and understand the real value you're getting from your marketing platform. Read on to see how Mapp compares.

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Features

ACHIEVE CUSTOMER CENTRICITY WITH UNIFIED DATA

Mapp Cloud makes your data understandable, accessible, and actionable by unifying all your incoming data into a single, comprehensive customer view.

KNOW YOUR CUSTOMERS EVEN BETTER THAN THEY KNOW THEMSELVES

With Mapp’s powerful analytics capabilities, you can dig deeper into your data to provide the most accurate prediction of what your customers are going to do next. While complying with GDPR & Data Privacy regulations, of course.

TAKE CUSTOMER ENGAGEMENT TO THE NEXT LEVEL

Mapp Cloud helps you enhance customer experiences through a rich cross-channel marketing platform, empowering you to be where your consumer is.

SEND YOUR CUSTOMERS MESSAGES THAT ARE JUST AS UNIQUE AS THEY ARE

Mapp Cloud helps you create personalized communications based on who your customers are and what they want, making sure that every touchpoint brings them one step closer to action.

MAPP CLOUD IS READY TO JOIN YOUR ECOSYSTEM

In a world where real-time data is key, marketers need to rely on solutions that connect the dots to activate powerful automation and personalize the entire customer journey.

Why Mapp Is Right For Your Business



Company Level Benefits
Functionality
Why mapp?
Service & Support

All Mapp's client-facing teams are local: Account Manager and Customer Success Manager know the local market and speak your language.

Full MarTech Stack

All-in-one tool, combining CDP, Marketing Automation, Web Tracking, Enterprise-level Analytics & Customer Insights.

Scalability

Mapp is natively designed for B2C and D2C clients, robust and safe to manage big amount of data and make them actionable at any moments. Both product and price are scalable, we can leverage tons of data and the price proportionally decrease when customer record increase.

Analyst Recognition

Mapp is ranked as Strong Performer in the Forrester Wave™ for CrossChannel Campaign Management (independent platforms).

Cross-Channel Capabilities
Functionality
Why Mapp?
Cross-channel Marketing Automation

A real cross-channel advanced marketing automation solution, leveraging all real-time interactions with customers and oriented to design 1to1 hyper-personalized journeys on Email, Sms, Mobile App, Web, Direct Mail.

Native Mobile Push

Native Mobile Push, In-App and Geofencing capabilities only rivaled by standalone Mobile Platforms.

Segmentation

Far more powerful easier to use with drag & drop. Access to pre-calculated metrics (LTV, Loyalty, Engagement Status, AVG discount value, Total Transactions, etc.). Query through nested tables rather than rows in event stream. Effectively both Analytics and Segmentation capabilities in Klaviyo combined.

Deliverability

In-platform Deliverability reports and dedicated team to help with any deliverability needs. Inbox placement reporting and Message preview. Use our own MTA's. Forget having to figure out deliverability challenges yourself or wait for responses on the Community.

Personalization

Dynamic content blocks based on conditions created in segmentation rather than by writing code by hand. Allows complex “Insert If” expressions. Can query nested tables. Related Data tables can store any other type of data that can be referenced for content personalization purposes beyond product catalogues. Native Coupon library that will assign coupons on send-out.

Insight-driven Marketing
Functionality
Why Mapp?
Customer Insights

Performance and functionality wise it is equivalent to an Enterprise solution, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise. Revenue & ROI Visibility. Examples of Insights: Segment Analytics, Customer Predictions, Product Analytics, Cross-Channel Attribution, Anomaly Detection, Conversion Forecasting.

Unified Customer Profile

Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next.

AI

True Marketing AI rather than gender prediction. AI both on individual customer level, but also on overall marketing performance. Marketing Optimisation: Best Sendout Time; Best Sendout Channel; Topics of Interest. In-Session Customer Predictions: Predicted Spend; Likelihood to Convert / Churn. Insights: Recommendation Logic; Forecast predictions; Smart Alerts

Data-Driven Platform
Functionality
Why Mapp?
Privacy & Security

Security in our DNA. Developed in Germany to comply with the strictest security and privacy legislations. Custom role permissions that allow access to certain objects or even only certain types of data sets. Trusted not only by eCommerce, but also by financial and healthcare institutions worldwide.

Open API Solution

Mapp Cloud is able to connect to any third party tool with APIs and webhooks, to leverage real-time interactions as a key for better personalization and Customer Experience improvement.

See what our customers say

Get to know us a little better, read the wins from our current customers.

With Mapp's help, we have been able to do what we once thought was impossible and move 30 years of offline data into online unified customer profiles. With this information more easily accessible, we are now able to fully deliver the hyper-personalized and high-end service that our customers expect and deserve.
Millie Andrews
Head of CRM, Air Charter Service
By working with Mapp, we have really been able to enrich our customer profiles, and get a much better steer on how best to really engage the right people at the right time. It’s provided us with an amazingly accessible way for JYSK to interact and engage with our audience on an ongoing basis.
Emilia Sławek
Digital Marketing Coordinator, JYSK

See Mapp In Action

Discover how our cross-channel platform can help your company move to an insight-led customer experience.

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