Looking to improve your digital marketing strategy, but still trying to decide which platform to go with? Keep reading to find out what makes Mapp Cloud unique. And get access to our Evaluation Guide that includes 11 must-ask questions when evaluating digital marketing platforms.
Clear dedication to a single core platform rather than a number of platforms with overlapping capabilities.
Real-time customer behaviour data about known and anonymous website visitors.
Dedicated and local account team providing strategic support at no additional cost.
Easy to use, helping you to focus on what matters rather than taming the technology.
Enterprise-level platform at a lower cost.
FUNCTIONALITY | WHY MAPP? |
ENTERPRISE-LEVEL MARKETING |
With Selligent being acquired by CM Group, Mapp is now the only independent vendor providing real-time CDP, Customer Insights, Analytics and Cross-channel orchestration. Clear vision and roadmap. |
Simple to use yet powerful email platform used by large ecommerce and retail brands. Inbox placement reporting and Message preview. Amp Email. Best time to send. Use our own MTA's. |
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NATIVE MOBILE PUSH |
Native Mobile Push, In-App and Geofencing capabilities only rivalled by standalone Mobile Platforms. |
SMS |
Integration with 5 global SMS Gateway providers ensuring lowest costs across the Globe. |
CUSTOMER INSIGHTS |
Performance and functionality wise it is equivalent to Adobe Analytics, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise. |
ACTIONABLE ANALYTICS |
Not sampled or aggregated. Every dashboard, KPI and metric can be linked to individual customers so you can swiftly turn a newly discovered insight into a campaign. We can ingest any other types of data such as in-store transactions or even TV analytics. |
SMART ALERTS |
AI based alerts notifying the marketing team that an anomaly has occurred and provides recommendations on how to take advantage of this. |
UNIFIED CUSTOMER PROFILE |
Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next. |
MARKETING AUTOMATION |
Marketing friendly customer journey builder. Blend time based and event based automations. Initiate real-time workflows based on ecommerce and in-app behavior. |
PAID MEDIA ACTIVATION |
Synchronize same customer profile data that is used for CRM marketing in Paid Media retargeting campaigns. Synchronize audiences to paid media channels using cookies to ensure higher identification and match rates. |
GDPR & SECURITY |
GDPR Compliant and ISO27001, ISO27018 certified and trusted by major banks across the globe. |
CONTENT MANAGEMENT |
Visual content management library that is shared across Email, Mobile Push, In-app and Social. |
WEB & IN-APP EVENTS |
Native and real-time web behavior captured rather than relying on 3rd party platform to notify about the web events. |
DATA EXPORT |
Full Customer and Campaign Raw Data export and access to the real-time response and web behaviour feed to any endpoint. |
SCALE |
We maintain over 7Bn Brand - Consumer relationships with over 50 customers serving more than 100M personalized messages per year. |
STRATEGY ALIGNMENT |
Committed to making marketers job easier and delivering greater ROI through Insight-led rather than gut-feel-led marketing. |
ANALYST RECOGNITION |
Mapp Cloud was named a "Strong Performer" by Forrester for its cross-channel campaign management – achieving 5 out of 5 stars in 13 categories. |
CAMPAIGN DASHBOARDS |
Marketer friendly and intuitive dashboards that can be extended, shared, emailed or downloaded as PDF. |
ACCOUNT SUPPORT |
Dedicated Account Management and CSM team with strategic support at no additional cost. |