Mapp vs Selligent - Mapp Cloud
https://mapp.com/vs-selligent/
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Mapp vs. Selligent: A comparison of the platforms

Looking to improve your digital marketing strategy, but still trying to decide which platform to go with? Keep reading to find out what makes Mapp Cloud unique. And get access to our Evaluation Guide that includes 11 must-ask questions when evaluating digital marketing platforms.

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WHAT MAKES MAPP UNIQUE

Single Core Platform

Clear dedication to a single core platform rather than a number of platforms with overlapping capabilities.

WHAT MAKES MAPP UNIQUE

Real-time Analytics

Real-time customer behaviour data about known and anonymous website visitors.

WHAT MAKES MAPP UNIQUE

Dedicated Support

Dedicated and local account team providing strategic support at no additional cost.

WHAT MAKES MAPP UNIQUE

Ease of Use

Easy to use, helping you to focus on what matters rather than taming the technology.

WHAT MAKES MAPP UNIQUE

Affordable Cost

Enterprise-level platform at a lower cost.

HOW DOES MAPP DIFFER FROM SELLIGENT?

FUNCTIONALITY
WHY MAPP?

ENTERPRISE-LEVEL MARKETING

With Selligent being acquired by CM Group, Mapp is now the only independent vendor providing real-time CDP, Customer Insights, Analytics and Cross-channel orchestration. Clear vision and roadmap.

EMAIL

Simple to use yet powerful email platform used by large ecommerce and retail brands. Inbox placement reporting and Message preview. Amp Email. Best time to send. Use our own MTA's.

NATIVE MOBILE PUSH

Native Mobile Push, In-App and Geofencing capabilities only rivalled by standalone Mobile Platforms.

SMS

Integration with 5 global SMS Gateway providers ensuring lowest costs across the Globe.

CUSTOMER INSIGHTS

Performance and functionality wise it is equivalent to Adobe Analytics, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise.

ACTIONABLE ANALYTICS

Not sampled or aggregated. Every dashboard, KPI and metric can be linked to individual customers so you can swiftly turn a newly discovered insight into a campaign. We can ingest any other types of data such as in-store transactions or even TV analytics.

SMART ALERTS

AI based alerts notifying the marketing team that an anomaly has occurred and provides recommendations on how to take advantage of this.

UNIFIED CUSTOMER PROFILE

Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next.

MARKETING AUTOMATION

Marketing friendly customer journey builder. Blend time based and event based automations. Initiate real-time workflows based on ecommerce and in-app behavior.

PAID MEDIA ACTIVATION

Synchronize same customer profile data that is used for CRM marketing in Paid Media retargeting campaigns. Synchronize audiences to paid media channels using cookies to ensure higher identification and match rates.

GDPR & SECURITY

GDPR Compliant and ISO27001, ISO27018 certified and trusted by major banks across the globe.

CONTENT MANAGEMENT

Visual content management library that is shared across Email, Mobile Push, In-app and Social.

WEB & IN-APP EVENTS

Native and real-time web behavior captured rather than relying on 3rd party platform to notify about the web events.

DATA EXPORT

Full Customer and Campaign Raw Data export and access to the real-time response and web behaviour feed to any endpoint.

SCALE

We maintain over 7Bn Brand - Consumer relationships with over 50 customers serving more than 100M personalized messages per year.

STRATEGY ALIGNMENT

Committed to making marketers job easier and delivering greater ROI through Insight-led rather than gut-feel-led marketing.

ANALYST RECOGNITION

Mapp Cloud was named a "Strong Performer" by Forrester for its cross-channel campaign management – achieving 5 out of 5 stars in 13 categories.

CAMPAIGN DASHBOARDS

Marketer friendly and intuitive dashboards that can be extended, shared, emailed or downloaded as PDF.

ACCOUNT SUPPORT

Dedicated Account Management and CSM team with strategic support at no additional cost.

See What Our Customers Say
"Centralisation of data and a single view of the customer are our priorities for improving day-to-day marketing activities. We chose Mapp Cloud because it allows us to achieve our customer engagement and revenue goals quickly and easily, optimising the way we communicate with our customers on different digital touchpoints and thus strengthening their bond with our brand."
Marco Massara
Chief Digital Officer & CRM

Looking for a new digital marketing platform? Download the Platform Evaluation Guide.