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WHY MAPP
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Make each visit to your website count

Drive retention, increase repeat purchases, and turn your anonymous web users into loyal customers by making your website a crucial touchpoint with Mapp’s Web Marketing.

Web marketing - overlays

Overlays

Create and execute custom overlays and pop-ups for your website. Use this capability to reactivate inactive customers, boost your web conversion rates and sales, and capture visitors’ information.

  • No matter if it’s a new or returning visitor, you can use every single event or data point on your website to trigger relevant overlay messages.
  • Build and personalize your overlays with dedicated CTAs, messages and images within our intuitive HTML editor.
  • In just a few clicks, activate your overlays in Mapp’s automation tool to trigger the right message, at the right time, and make sure you convert your visitors online!

Web marketing - HTML elements

HTML elements

Not all website visitors want to see the same thing. Mapp’s lightning-fast segmentation enables you to serve up dynamic website content based on user interests and behavior.

  • Create custom HTML elements to personalize blocks of your website, showcasing different content on products, promotions, or geo-specific information.
  • Simply select the segment that should see each HTML element using Mapp’s audience builder.
  • With Mapp’s HTML interface, you can make changes to the text, images and CTAs, and immediately see the results on your website.

Web marketing - landing pages

Landing pages

Within Mapp Marketing Cloud, easily build landing pages, forms, and microsites with customizable subdomain URLs to fulfill your campaign needs.

  • Direct traffic to branded landing pages for lead generation and new customer acquisition campaigns.
  • Add forms to update user profile information and keep their subscription settings up to date.
  • Schedule landing pages and microsites to deactivate at the end of campaigns and easily set up redirects.

Web marketing - web push notifications

Web push notifications

Create and deliver targeted web push messages to customers without the barrier of downloading an app. Web push is a cost-effective channel that enhances your customer’s experience.

  • Create, edit, and launch web push notifications in Mapp’s intuitive interface
  • Deliver targeted personalized messages based on real-time consumer behavior to address cart abandonment, wishlist alerts, upcoming events, upsell opportunities, and more
  • With the power of Mapp Marketing Cloud, track the performance of your web push notifications and how it compares to other channels

WHY USE MAPP’S WEB MARKETING?

convert visitors with web marketing
Convert Visitors

Your website is one of your most important channels influencing the customer’s experience. Mapp enables you to activate this channel seamlessly from one central platform.

web marketing overlays, pop-ups, and web personalization
Improve Personalization

Mapp’s insight-led approach draws from real-time browsing behavior to ensure your company delivers the right message on your site in a creative, personalized way.

Web marketing and web analytics
Know What’s Working

Thanks to our advanced analytics, marketers can easily evaluate the performance of this channel, compare it to others, and adjust campaigns accordingly.

Make each visit to your website count

Drive retention, increase repeat purchases, and turn your anonymous web users into loyal customers by making your website a crucial touchpoint with Mapp’s Web Marketing.

Web marketing - overlays

Overlays

Create and execute custom overlays and pop-ups for your website. Use this capability to reactivate inactive customers, boost your web conversion rates and sales, and capture visitors’ information.

  • No matter if it’s a new or returning visitor, you can use every single event or data point on your website to trigger relevant overlay messages.
  • Build and personalize your overlays with dedicated CTAs, messages and images within our intuitive HTML editor.
  • In just a few clicks, activate your overlays in Mapp’s automation tool to trigger the right message, at the right time, and make sure you convert your visitors online!

Web marketing - HTML elements

HTML elements

Not all website visitors want to see the same thing. Mapp’s lightning-fast segmentation enables you to serve up dynamic website content based on user interests and behavior.

  • Create custom HTML elements to personalize blocks of your website, showcasing different content on products, promotions, or geo-specific information.
  • Simply select the segment that should see each HTML element using Mapp’s audience builder.
  • With Mapp’s HTML interface, you can make changes to the text, images and CTAs, and immediately see the results on your website.

Web marketing - landing pages

Landing pages

Within Mapp Marketing Cloud, easily build landing pages, forms, and microsites with customizable subdomain URLs to fulfill your campaign needs.

  • Direct traffic to branded landing pages for lead generation and new customer acquisition campaigns.
  • Add forms to update user profile information and keep their subscription settings up to date.
  • Schedule landing pages and microsites to deactivate at the end of campaigns and easily set up redirects.

Web marketing - web push notifications

Web push notifications

Create and deliver targeted web push messages to customers without the barrier of downloading an app. Web push is a cost-effective channel that enhances your customer’s experience.

  • Create, edit, and launch web push notifications in Mapp’s intuitive interface
  • Deliver targeted personalized messages based on real-time consumer behavior to address cart abandonment, wishlist alerts, upcoming events, upsell opportunities, and more
  • With the power of Mapp Marketing Cloud, track the performance of your web push notifications and how it compares to other channels

WHY USE MAPP’S
WEB MARKETING?

convert visitors with web marketing
Convert Visitors

Your website is one of your most important channels influencing the customer’s experience. Mapp enables you to activate this channel seamlessly from one central platform.

web marketing overlays, pop-ups, and web personalization
Improve Personalization

Mapp’s insight-led approach draws from real-time browsing behavior to ensure your company delivers the right message on your site in a creative, personalized way.

Web marketing and web analytics
Know What’s Working

Thanks to our advanced analytics, marketers can easily evaluate the performance of this channel, compare it to others, and adjust campaigns accordingly.

Ready to experience Mapp Marketing Cloud?
Let's talk!
Get in touch ›