{"id":10227,"date":"2022-04-28T04:28:30","date_gmt":"2022-04-28T11:28:30","guid":{"rendered":"https:\/\/mapp.com\/?p=10227"},"modified":"2022-05-11T02:52:49","modified_gmt":"2022-05-11T09:52:49","slug":"space48-seamless-customer-experiences","status":"publish","type":"post","link":"https:\/\/mapp.com\/blog\/space48-seamless-customer-experiences\/","title":{"rendered":"Space 48: How online and offline retail can work together to deliver seamless customer experiences"},"content":{"rendered":"

When it comes to eCommerce and retail, creating shopping experiences across multiple channels is essential to the modern consumer. Taking an omnichannel approach in retail is becoming increasingly important, as today\u2019s <\/span>customers expect<\/span> a seamless user journey, wherever and whenever they browse and shop for products. Brands must leverage new technologies and utilise the tools available to them, to help them achieve an effective omnichannel strategy.<\/span><\/span> \u00a0<\/span><\/p>\n

New technology and trends influencing today’s retail strategies<\/span><\/span>\u00a0<\/span><\/h2>\n

Today’s shoppers seek easy navigation and browsing, frictionless routes to purchase and flexible payment and shipping methods. So, the onus is on retail brands to meet consumer expectations and delight them with a seamless customer experience throughout the user journey.<\/a><\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Browsing and buying behaviours are forever changing, and we’ve seen an accelerated shift due to the COVID-19 pandemic. With advanced technology, brands can deliver immersive commerce experiences to consumers online. This has heightened customer expectations, putting pressure on merchants to meet their needs, and leaving in-store experiences looking outdated. Now, the high street is back open; how can in-store join up with your online store experience?<\/span>\u00a0<\/span><\/p>\n

Here are some of the key technologies and trends influencing retail and marketing, which you should be aware of and try to incorporate in your strategies.<\/span>\u00a0<\/span><\/p>\n

Artificial Intelligence<\/span><\/span>\u00a0<\/span><\/h2>\n

Forward-thinking retailers are already leveraging the power of artificial intelligence to get the most out of the wealth of data available to them and create more targeted and relevant experiences for consumers. For effective omnichannel commerce, you must maintain continuity in your customer experience and level of service, both offline and online. Here <\/span>are<\/span> some <\/span>ways AI<\/span> is helping:<\/span><\/span>\u00a0<\/span><\/p>\n