{"id":1043,"date":"2017-03-20T04:29:03","date_gmt":"2017-03-20T03:29:03","guid":{"rendered":"http:\/\/mappmain.wpengine.com\/?p=1043"},"modified":"2023-06-07T13:59:56","modified_gmt":"2023-06-07T11:59:56","slug":"ab-testing","status":"publish","type":"post","link":"https:\/\/mapp.com\/blog\/ab-testing\/","title":{"rendered":"Increase the Conversion Rates of Your Email Campaigns with the Correct A\/B Testing"},"content":{"rendered":"

A\/B testing isn\u2019t just a buzz term that is going to go away with time. A\/B testing is your train ticket into understanding your visitor’s behavior and a way to increase your conversion rates. Testing on digital channels is so easy. But still many marketers neglect this topic or deprioritize this topic due to their daily workload. For most businesses, their website conversion rates range from 1 to 3%<\/a> and only 22% of companies<\/a> are satisfied with their conversion. The stark truth is that most companies opt out of using A\/B test experiments despite the positive results. It’s crazy if you think about, the fact that using the correct targeting and testing methods can increase your conversion rates of up to 300%<\/a> and marketers just opt out?? Well let’s change that today. It is time to make some resolutions and bring the testing back to life. Using direct channels and getting quality traffic to the website needs to be a priority this year. Here are some recommendations on how to get started.A\/B testing is one of the easiest ways to test different versions (A\/B or A\/B\/C \u2026) of copy or creative. You can test and select which one shows the highest customer engagement such as opens, clicks and conversions. It is a way to read warning signs and act accordingly. It is important to know which KPIs are most important in order to measure your email marketing.<\/p>\n

What should you be testing to improve your email campaign performance? <\/strong> 1. Timing: No\u2026not again on Tuesday morning<\/strong> With A\/B testing you can also test the best timing to send out your email campaigns (time of week, day). For this you will need to take a look at the previous messages and analyze them regarding time of open and time of click. That can give you a first hint about which timestamps to test.<\/p>\n

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As has been said for a long time already, Tuesday is supposed to be the best day to send your email, as you can also see from the above info graphic in which Coschedule combined 10 studies around the best time to send an email, However, when everyone starts sending on Tuesday, will that stay the same? Each audience is different, as well as each offering and therefore, it is import to keep on testing in order to see which results work best for your audience. Research shows<\/a> that emails will usually be opened within 60 minutes of receiving them. As a result it is possible to send your emails 30 minutes prior to the peak time. Mobile push messages should follow a similar mantra to email. You should be splitting the target group and sending the same message at different times and then comparing the engagement KPIs. For mobile push the click rate is much higher and more consistent during weekdays with an average of 5.8% compared to the weekend with 3.5% click rates<\/a>. This is due to the fact that during workdays people are more tuned into their phones and on the weekends they are more distracted. In addition notifications that are sent on Tuesday and Fridays also get more click throughs.<\/p>\n

2. Subject lines<\/strong> We recommend to do a subject line test for every email send out. Sending out two different subject lines at random is not going to get you the desired results. Follow a systematic process of:<\/p>\n