Focusing your investments on your strengths is usually the way to go with your ROI. But what if you saw a golden opportunity that could help you outshine your competitors? Hear us out. Compared to email, SMS is a saturated market and a personal channel for customers. Used correctly, it helps you undercut the competition and increases the chances of capturing your customers\u2019 attention.<\/p>\n
To be effective, you need to use it with caution! It\u2019s all about balance by setting expectations on the types of communications your customers receive.<\/p>\n
Why SMS marketing?<\/span><\/h2>\n1 in 3 consumers<\/a> check their text notifications within 1 minute of receiving a text<\/strong>. Compare this to being drowned by thousands of emails in your inbox; you can already see the potential here. It’s an untapped channel with huge business opportunities. In fact, 70% of consumers<\/a> opted in to receive texts from businesses in 2022! But there are other benefits your businesses can reap:<\/p>\n1. Reach customers faster<\/h3>\n
60% of consumers<\/a> check and answer texts within 1-5 minutes of receiving the message. SMS is excellent for creating urgency in time-sensitive campaigns like cart abandonment, as it\u2019s an easy way to get your message in front of someone quickly. Pair this with a whopping 98% read rate<\/a>, and this engagement rate is what email marketers dream of.<\/p>\n2. Opportunity to build customer loyalty<\/h3>\n
SMS is an intimate channel, meaning that how you communicate needs to be personal and relevant to the recipient. By doing so, you can build a stronger relationship with your customers, increasing loyalty over time.<\/p>\n
3. Increase response rates<\/h3>\n
SMS messages have a significantly higher response rate of 45%<\/a> than email rates of 1-5%<\/a>. Incorporating SMS into your marketing strategy can increase engagement and response rates, which leads to a more successful campaign overall.<\/p>\nSIX WAYS TO USE SMS MARKETING<\/h2>\n
When it comes to SMS marketing, there are six main types of communications you can use to engage with your customers:<\/p>\n
![\"Mapp:](\"https:\/\/mapp.com\/wp-content\/uploads\/2023\/03\/Mapp-SMSMarketing-Comms-Blog.png\")
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HOW TO ACTIVATE SMS MARKETING<\/h2>\nENRICH YOUR CUSTOMER PROFILES WITH SMS<\/h3>\n
Enhance the same data capture methods<\/a> you use to collect email addresses for mobile numbers and add them to your customer profiles<\/a>. Capturing both helps extend your cross-channel orchestration and deliver relevant marketing communications on the right channel for an omnichannel experience. Examples of tactics can be:<\/p>\n\n- Trigger pop-ups for visitors to capture mobile numbers for SMS special offers<\/li>\n
- Prompt shoppers at checkout to opt-in to email and mobile data<\/li>\n
- Use QR codes on physical receipts to direct customers to landing pages for data-capturing<\/li>\n
- Capture emails and mobile numbers for customers using in-store WiFi<\/li>\n
- Put QR codes on packaging or delivery packaging<\/li>\n<\/ul>\n
1. Reach customers faster<\/h3>\n
60% of consumers<\/a> check and answer texts within 1-5 minutes of receiving the message. SMS is excellent for creating urgency in time-sensitive campaigns like cart abandonment, as it\u2019s an easy way to get your message in front of someone quickly. Pair this with a whopping 98% read rate<\/a>, and this engagement rate is what email marketers dream of.<\/p>\n SMS is an intimate channel, meaning that how you communicate needs to be personal and relevant to the recipient. By doing so, you can build a stronger relationship with your customers, increasing loyalty over time.<\/p>\n SMS messages have a significantly higher response rate of 45%<\/a> than email rates of 1-5%<\/a>. Incorporating SMS into your marketing strategy can increase engagement and response rates, which leads to a more successful campaign overall.<\/p>\n When it comes to SMS marketing, there are six main types of communications you can use to engage with your customers:<\/p>\n Enhance the same data capture methods<\/a> you use to collect email addresses for mobile numbers and add them to your customer profiles<\/a>. Capturing both helps extend your cross-channel orchestration and deliver relevant marketing communications on the right channel for an omnichannel experience. Examples of tactics can be:<\/p>\n2. Opportunity to build customer loyalty<\/h3>\n
3. Increase response rates<\/h3>\n
SIX WAYS TO USE SMS MARKETING<\/h2>\n
<\/p>\nHOW TO ACTIVATE SMS MARKETING<\/h2>\n
ENRICH YOUR CUSTOMER PROFILES WITH SMS<\/h3>\n
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