![\"\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/04\/Brand-logo-in-email-3-300x213.png\"){kind=logo}
\u00a0![\"\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/04\/Brand-logo-in-email-300x132.png\"){kind=logo}
<\/p>\nYour logo is your main visual identifier. Oftentimes people will only get a glimpse of your brand if they open your email\u00a0and see it at the top of the message. A much more effective way for email contacts to\u00a0identify your brand is by showing your logo up front, even before they open the email. You want to make that first visual impression count! But how?<\/p>\n
A growing number of ISPs are, therefore, exploring the marketing opportunities of displaying brand logos directly in webmail clients (e.g. Gmail, Hotmail, Yahoo Mail), indicating them as \u00ab\u00a0trusted\u00a0\u00bb and \u00ab\u00a0official\u00a0\u00bb brands.<\/p>\n
\u00a0<\/p>\n
Unfortunately, there isn’t a gold standard when it comes to displaying logos in web mailers. So here is an overview of the most relevant programs you can join and how to start the implementation process.<\/p>\n
BIMI wants to create an open standard for displaying logos for verified brand domains. The project is currently testing (beta) for Verizon (AOL.com, yahoo.com).<\/p>\n
How to implement it? <\/em>The implementation of DMARC is required for BIMI. The brand logo location can be found in the DNS and participation requires registration<\/a> (Mapp is happy to help). Find out more about implementing BIMI here<\/a>.<\/p>\n Using Schema.org, it\u2019s possible to announce promotional content with the logo displayed, as well as action buttons (e.g. for booking flights, announcing coupon codes etc.)<\/p>\n How to implement it?<\/em>\u00a0The technology is based on JavaScript. Developers can find further information here for the implementation process: https:\/\/developers.google.com\/gmail\/markup\/<\/a><\/p>\n Verified businesses get a blue tick next to their company logo – similar to how Twitter and Instagram indicate verified accounts.<\/p>\n How to implement it?<\/em> Businesses can register at https:\/\/business.microsoft.com\/<\/a>for the BrandCards Beta. This will come out later\u00a0in 2019.<\/p>\n Operating only in Germany, United Internet Media provides this service for gmx.de,\u00a0web.de, Freenet, 1&1, and T-Online. It is a paid service guaranteeing inbox placement and displaying brand logos in the inbox.<\/p>\n2. Gmail Schema<\/strong><\/h4>\n
3. \u201cBrand Cards\u201d from Microsoft<\/strong><\/h4>\n
4. Trusted Dialog<\/strong><\/h4>\n
![\"\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/04\/Brand-logo-300x239.png\"){kind=logo}
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"