{"id":1673,"date":"2019-04-30T00:01:09","date_gmt":"2019-04-29T22:01:09","guid":{"rendered":"https:\/\/mapp.com\/?p=1673"},"modified":"2023-06-07T13:33:56","modified_gmt":"2023-06-07T11:33:56","slug":"10-reasons-why-mapp-acquiring-webtrekk-is-a-no-brainer","status":"publish","type":"post","link":"https:\/\/mapp.com\/blog\/10-reasons-why-mapp-acquiring-webtrekk-is-a-no-brainer\/","title":{"rendered":"10 reasons why Mapp acquiring Webtrekk was a no brainer"},"content":{"rendered":"

When an opportunity comes along that just seems too good to be true, you can\u2019t stop but look for reasons why it might be a bad idea. So when we were approached to combine forces with Webtrekk, we interviewed over 20 analysts, customers, and industry experts and every single one of them was ecstatic about this opportunity. As a result, I am finding it extremely easy to come up with a list of 10 reasons why Mapp and Webtrekk joining forces is great not only for our businesses but, more importantly, for our joint customers.<\/p>\n

1. It\u2019s what you asked for<\/strong><\/h5>\n

The numerous customer interviews and discussion pointed out the gaps and weaknesses of Mapp\u2019s analytics capabilities. One of our choices was following the same path as our competitors by creating a limited set of pre-defined dashboards supporting individual marketing use cases.<\/p>\n

Instead, we will now be able to offer enterprise-grade analytics against all of the data our customers choose to upload into Mapp Marketing Cloud. This will not only support campaign analytics use cases but also customer intelligence, attribution modeling, cross-channel customer journey visualization and much more.<\/p>\n

2. Joint customers<\/strong><\/h5>\n

Webtrekk and Mapp share a very similar customer profile and solve the same type of challenges faced by marketing stakeholders. Both companies work with brands and agencies that don\u2019t buy into marketing clouds that overpromise, overcharge and underdeliver.<\/p>\n

3. The value we place on first-party data and its security<\/strong><\/h5>\n

As the Economist puts it, \u201cThe world\u2019s most valuable resource is no longer oil, but data.\u201d<\/p>\n

And they are not even exaggerating: five out of six of the most valuable companies in the world are technology companies, with only one out of six being in the oil industry. This compared to just one technology company 12 years ago. In other words, data is the oil of the digital era.<\/p>\n

\"most-valuable-companies\"<\/p>\n

It\u2019s one of the main reasons why some of the largest brick-and-mortar retailers are defining their strategies by being data-driven companies, rather than being the most price-conscious or convenient retailers.<\/p>\n

First-party data provides brands the biggest competitive advantage:<\/p>\n