We are extremely proud that Mapp has been included by Forrester among the top nine cross-channel campaign management providers in their new study titled The Forrester Wave\u2122: Cross-Channel Campaign Management (Independent Platforms), Q4 2019. The Forrester Wave\u2122 report places Mapp Marketing Cloud among the \u201cnine vendors that matter most\u201d in the market segment that is defined as \u2018cross-channel campaign management (independent platforms)\u2019.<\/p>\n
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However, through the whole evaluation process, we realized that we don\u2019t fit into the pre-defined analyst categories perfectly. Mapp is so much more now, and it makes us wonder if there is a better way to define the cross-channel marketing category. Read our blog to find out more about how we want to redefine the category: https:\/\/mapp.com\/blog\/mapp-vs-the-world-cross-channel-marketing-platforms-redefined\/<\/a><\/p>\n In June 2019, Mapp acquired Webtrekk<\/a>, the European leader in marketing analytics and customer insights. Both Webtrekk\u2019s customer intelligence and Mapp\u2019s cross-channel marketing execution are grounded in first-party data and designed to ensure a highly personalized customer experience. Since the acquisition, our focus has been to create real, reliable marketing insights that enable one-to-one level of personalization. These insights provide the foundation for Mapp Marketing Cloud.<\/p>\n Mapp Intelligence and Webtrekk Analytics are now combined into an integrated package, allowing marketers to collect, analyze, and activate their data for customer engagement through a single platform. Customer interactions can be quickly and easily initiated, based on real-time data and precise insights. Mapp Intelligence, powered by Webtrekk<\/a>, provides you with the most accurate prediction of what your customers are going to do next – and it gives you an edge, because this first-party data isn\u2019t available to your competition.<\/p>\n More specifically, Mapp Intelligence now includes these features:<\/p>\n Mapp Marketing Cloud was fully integrated with Magento 2, so you\u2019re able to use your Magento data with Mapp Marketing Cloud to create customized audiences, personalize your messages, and automate retention marketing. All of the integration is done with Mapp Connect technology to easily map fields and data sources to the customer profile. This means less time is spent setting up and maintaining the integration as these two systems update and change by themselves. It connects your online shop and automatically syncs crucial information to Mapp.<\/p>\n The Magento plugin allows merchants to drive more revenue by connecting their Magento store to the Mapp Marketing Cloud or Mapp Empower platform. You are able to send triggered messages that are based on Magento customer events through the platform. Find out more here: https:\/\/mapp.com\/blog\/mapp-cloud-now-has-magento-2-support\/<\/a><\/p>\n <\/p>\n Alongside Mapp Marketing Cloud, our agency solution, Mapp Empower, is also always evolving. Here\u2019s what\u2019s new:<\/p>\n <\/p>\n Creating a mobile app is hard\u2026. And expensive. Make the most of those development hours by using Mapp\u2019s easy to use UI and powerful segmentation functionality to reach customers on their mobile devices through in-app messaging and mobile push. Mapp released a new mobile infrastructure which provides marketers with a higher level of performance and a seamless integration process.<\/p>\n Now customers are able to compose rich push notifications and communicate more vivid and dynamic messages. For those brands who need an additional mobile communication method, Mapp offers the tried and tested solution of SMS. The mobile capabilities of Mapp\u2019s cross-channel platform provide another powerful arrow in your marketing quiver.<\/p>\n There is a stronger real-time data stream from Mapp Acquire to Mapp Engage, allowing for a seamless workflow from customer acquisition to engagement. Streaming DMP events to Mapp Engage allows customers to use those events in Mapp\u2019s Whiteboard and Segmentation Builder to target customers who have executed a specific action on your website, such as \u201cAdd to basket”, “Purchase”, “Download PDF”, etc. \u00a0This integration between the two modules also adds users directly to Mapp Engage without any additional API calls or data imports. For example, in the case of a registration form on your website: a new user can register with their first and last name, email, etc. and is then immediately added to Mapp Engage with its own contact profile.<\/p>\n In addition, Mapp Acquire has an updated Audience Builder. Marketers can build more complex, real-time audiences for Mapp\u2019s Whiteboard that include:<\/p>\n The Mapp has grown a lot in 2019. So, to all of our new marketing rebels, an official welcome to you! While we specialize in the Retail, Finance, and Publishing industries, brands from all industries can benefit from Mapp\u2019s digital marketing platform. Here are just some of the amazing customers we welcomed in 2019:<\/p>\n <\/p>\n As Mapp has a highly reputable email platform, we want to ensure that your email lands in the inbox\u2026 every time. Our updated inbox rendering and monitoring makes sure that your message is displayed to recipients in an optimal way to maximize dwell time on emails. Reports and functionality are embedded directly in the workflows across all Mapp platforms.<\/p>\n Inbox rendering\u00a0<\/em>verifies that the email designs render well across a huge variety of clients and platforms. You will also get insights about spam performance. Then inbox\u00a0<\/em>monitoring<\/em>, at the time of sending, checks that the campaign has been placed in the audience\u2019s inbox and identifies any deliverability issues.<\/p>\n And finally, Mapp\u2019s new website designed by VSSL Agency won the Platinum Award from\u00a0Hermes\u00a0Creative Awards! In their own words,\u00a0Hermes\u00a0Creative Awards <\/a>\u201chonors the messengers and creators of traditional and emerging media\u201d and Mapp\u2019s redesigned website falls under the category \u201cElectronic\/Social\/Interactive Media.\u201d\u00a0Shoutout to VSSL Agency <\/a>who helped us create this masterpiece, rebel sheep mascots for the win!<\/p>\n <\/p>\n WOW, this year has flown by, right?! It seems like only yesterday that we were going through the company rebrand, and now it\u2019s been almost an entire year with bold colors and a sheep mascot….<\/p>\n","protected":false},"author":8,"featured_media":2313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[61,127,126,124,125],"class_list":["post-2296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-61","tag-product-development","tag-product-releases","tag-round-up","tag-top-10"],"acf":[],"_links":{"self":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/posts\/2296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":0,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/media\/2313"}],"wp:attachment":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/tags?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Acquired Webtrekk <\/strong><\/h5>\n
![\"\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/04\/Acquisition-webpage-hero.png\")
<\/p>\n3. Merged Mapp Intelligence with Webtrekk Analytics <\/strong><\/h5>\n
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![\"Mapp_Intelligence_Ecommerce_Segment_Explorer\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/12\/Mapp_Intelligence_Ecommerce_Segment_Explorer.png\")
<\/p>\n4. Completed the Magento 2 integration <\/strong><\/h5>\n
![\"magento-logo-png\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/12\/1499955338magento-logo-png.png\"){kind=logo}
<\/p>\n5. Enhanced Mapp Empower <\/strong><\/h5>\n
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![\"Empower-SegmentationUSNew\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/12\/Empower-SegmentationUSNew-e1575679712296.png\")
<\/p>\n6. Took mobile to the next level<\/strong><\/h5>\n
7. Strengthened integration between Mapp Acquire and Mapp Engage<\/strong><\/h5>\n
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8. Welcomed new brands to the family<\/strong><\/h5>\n
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\u00a0 \u00a0 \u00a0 \u00a0![\"Vivienne_Westwood-logo-9EDCFAB7CE-seeklogo.com\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/12\/Vivienne_Westwood-logo-9EDCFAB7CE-seeklogo.com_.png\"){kind=logo}
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<\/em><\/p>\n\u00a0
![\"rapid-electronics\"](\"https:\/\/mapp.com\/wp-content\/uploads\/2019\/12\/rapid-electronics.png\")
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<\/em><\/h5>\n<\/h5>\n
9. Upgraded email deliverability<\/strong><\/h5>\n
10. Won a website award<\/strong><\/h5>\n
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<\/h6>\n\u201c2019 has been an exciting year for all of us! We\u2019ve redesigned our go-to-market strategy and customer approach, added the great Webtrekk team to our family, and even launched a new product \u2013 Mapp Intelligence \u2013 to provide even more value to our combined customers.\u00a0As we head into 2020, we have a tremendous opportunity in front of this company. Our new vision is entirely unique in the marketplace, but our priority remains making marketers successful at their job.\u201d
\n<\/em>\u2013 Steve Warren, CEO of Mapp<\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"