{"id":2296,"date":"2019-12-16T02:40:02","date_gmt":"2019-12-16T10:40:02","guid":{"rendered":"https:\/\/mapp.com\/?p=2296"},"modified":"2019-12-16T03:17:30","modified_gmt":"2019-12-16T11:17:30","slug":"year-in-review-mapps-round-up-of-2019","status":"publish","type":"post","link":"https:\/\/mapp.com\/blog\/year-in-review-mapps-round-up-of-2019\/","title":{"rendered":"Year-in-Review: Mapp\u2019s Round Up of 2019"},"content":{"rendered":"

WOW, this year has flown by, right?! It seems like only yesterday that we were going through the company rebrand, and now it\u2019s been almost an entire year with bold colors and a sheep mascot. But so much more happened! To sum it all up, we\u2019ve put Mapp\u2019s year in review with the top 10 things that happened in 2019, from product releases to exciting achievements.<\/p>\n

Before digging in, we would like to thank all our customers for their continued support, as well as the wonderful Mapp team across the globe who work hard every day to bring you the best in cross-channel marketing.<\/p>\n

Now here are our top 10 highlights of 2019:<\/p>\n

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1. Included Among Top 9 Cross Management Vendors<\/strong><\/h5>\n

We are extremely proud that Mapp has been included by Forrester among the top nine cross-channel campaign management providers in their new study titled The Forrester Wave\u2122: Cross-Channel Campaign Management (Independent Platforms), Q4 2019. The Forrester Wave\u2122 report places Mapp Marketing Cloud among the \u201cnine vendors that matter most\u201d in the market segment that is defined as \u2018cross-channel campaign management (independent platforms)\u2019.<\/p>\n

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However, through the whole evaluation process, we realized that we don\u2019t fit into the pre-defined analyst categories perfectly. Mapp is so much more now, and it makes us wonder if there is a better way to define the cross-channel marketing category. Read our blog to find out more about how we want to redefine the category: https:\/\/mapp.com\/blog\/mapp-vs-the-world-cross-channel-marketing-platforms-redefined\/<\/a><\/p>\n

2. Acquired Webtrekk <\/strong><\/h5>\n

In June 2019, Mapp acquired Webtrekk<\/a>, the European leader in marketing analytics and customer insights. Both Webtrekk\u2019s customer intelligence and Mapp\u2019s cross-channel marketing execution are grounded in first-party data and designed to ensure a highly personalized customer experience. Since the acquisition, our focus has been to create real, reliable marketing insights that enable one-to-one level of personalization. These insights provide the foundation for Mapp Marketing Cloud.<\/p>\n

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3. Merged Mapp Intelligence with Webtrekk Analytics <\/strong><\/h5>\n

Mapp Intelligence and Webtrekk Analytics are now combined into an integrated package, allowing marketers to collect, analyze, and activate their data for customer engagement through a single platform. Customer interactions can be quickly and easily initiated, based on real-time data and precise insights. Mapp Intelligence, powered by Webtrekk<\/a>, provides you with the most accurate prediction of what your customers are going to do next – and it gives you an edge, because this first-party data isn\u2019t available to your competition.<\/p>\n

More specifically, Mapp Intelligence now includes these features:<\/p>\n