You may have noticed a small blue alert pop up at the top of your Google Chrome browser, inviting you to take note of Google\u2019s new terms of service.<\/p>\n
That alert includes an announcement with huge implications: users are now no longer contracting with Google in Europe but with Google LLC, organised under the laws of the State of Delaware, USA.<\/p>\n
The change of ownership and jurisdiction for tens of millions of accounts will place users’ data in a system that has significantly less secure data laws than in Europe.<\/p>\n
With this shift comes a question over the future data security for UK businesses that use Google Analytics. Mapp\u2019s analytics platform Mapp Intelligence offers a reassuring alternative.<\/p>\n
This is why: Mapp is a Europe-based analytics service provider, and as such can ensure GDPR\u2019s world-beating levels of security for users of Mapp Intelligence.<\/p>\n
The data that sits in Mapp Intelligence and Mapp Engage is, and will remain, in Germany. Mapp Acquire is hosted in Belgium, and will remain in Belgium.<\/p>\n
So, if you are concerned about your data leaving the EU, talk to Mapp – we can guarantee a place for your data that is fully GDPR compliant. We can even restrict access to your data to our Europe-based employees alone.<\/p>\n
Regardless of the changes taking place at Google, Mapp Intelligence and Mapp Engage customers are assured that their data will not leave Europe.<\/p>\n
We expect nothing to change for our customers as a result of Brexit.<\/p>\n
You may have noticed a small blue alert pop up at the top of your Google Chrome browser, inviting you to take note of Google\u2019s new terms of service. That alert includes an announcement with…<\/p>\n","protected":false},"author":8,"featured_media":2975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[97,136,135],"class_list":["post-2974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-communications","tag-data","tag-data-privacy","tag-google"],"acf":[],"_links":{"self":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/posts\/2974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/comments?post=2974"}],"version-history":[{"count":1,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/posts\/2974\/revisions"}],"predecessor-version":[{"id":14764,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/posts\/2974\/revisions\/14764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/media\/2975"}],"wp:attachment":[{"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/media?parent=2974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/categories?post=2974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mapp.com\/wp-json\/wp\/v2\/tags?post=2974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}